Description
SWOT ANALYSIS OF DEBENHAMS
Debenhams
Parent Company
Debenhams
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Life made fabulous
USP
A multi-brand retail store
STP
Segment
Style and premium class
Target Group
Upper middle class individuals
Positioning
Style that differs you
SWOT Analysis
1. High brand equity in fashion world and high brand recall among consumers 2. Company has stores spread in UK, Ireland and Denmark with 150+ stores and presence in around 40 countries 3.Company has strength in merger and acquisitions of companies 4. Strong multi-brand retail stores with excellent customer services 5. Products and services include Fashion clothing, shoes, accessories, cosmetics, home and furniture, electricals, gifts, toys Strength 6. Nearly 30,000 employees are working for it
1. Presence of many retail stores makes the market share capture slow Weakness 2.Brand has not tapped all types of customer segments and has
limited global geographic presence
1. Franchise model would help company spread to make global presence 2.High opportunity to spread in European territories 3.Cunsumers preferences and choices evolving at a fast pace in fashion industry Opportunity 4.Franchise model could help the customers to spread globally
1.High competition from domestic players in fashion industry 2. Rising prices of raw commodities would increase input costs 3.High brand awareness and choice for specific products could lead to Threats brand switching
Competition
1. 99p stores 2.Demon Tweeks 3.Derann Competitors 4.Dunelm mill
doc_787244454.docx
SWOT ANALYSIS OF DEBENHAMS
Debenhams
Parent Company
Debenhams
Category
Retail
Sector
Lifestyle and retail
Tagline/ Slogan
Life made fabulous
USP
A multi-brand retail store
STP
Segment
Style and premium class
Target Group
Upper middle class individuals
Positioning
Style that differs you
SWOT Analysis
1. High brand equity in fashion world and high brand recall among consumers 2. Company has stores spread in UK, Ireland and Denmark with 150+ stores and presence in around 40 countries 3.Company has strength in merger and acquisitions of companies 4. Strong multi-brand retail stores with excellent customer services 5. Products and services include Fashion clothing, shoes, accessories, cosmetics, home and furniture, electricals, gifts, toys Strength 6. Nearly 30,000 employees are working for it
1. Presence of many retail stores makes the market share capture slow Weakness 2.Brand has not tapped all types of customer segments and has
limited global geographic presence
1. Franchise model would help company spread to make global presence 2.High opportunity to spread in European territories 3.Cunsumers preferences and choices evolving at a fast pace in fashion industry Opportunity 4.Franchise model could help the customers to spread globally
1.High competition from domestic players in fashion industry 2. Rising prices of raw commodities would increase input costs 3.High brand awareness and choice for specific products could lead to Threats brand switching
Competition
1. 99p stores 2.Demon Tweeks 3.Derann Competitors 4.Dunelm mill
doc_787244454.docx