Description
SWOT ANALYSIS OF DE AGOSTINI EDITORE
De Agostini Editore
Parent Company
De Agostini Editore
Category
Printing & Publishing
Sector
Media And Entertainment
Tagline/ Slogan
We bring Quality and Innovation to Printing
USP
Great quality educational material for current, and coming generations
STP
Segment
All kinds of educational printing and publishing
Target Group
Youngest to college students educational resources
Positioning
Great books and resources for education and studies
SWOT Analysis
1. Diversified portfolio of publishing includes Educational books, Kids books, comics, Magazines 2. It publishes books in 30 countries from the Europe 3. De Agostini traditional books are therefore supplemented with digital alternatives: e-books, games, special universes for parents, digital boards and math programs 4.Their Educational publishing houses sell material directly to schools Strength and the public via e-trade and bookshops
1.Increase in e-resources may cannibalize its own publishing products 2.Lack of resources to meet the rapid growth and limited brand Weakness awareness
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due Threats to high margins
Competition
1. Bonnier Group 2. Thomson Reuters Competitors 3.Metro International S.A.
doc_262457120.docx
SWOT ANALYSIS OF DE AGOSTINI EDITORE
De Agostini Editore
Parent Company
De Agostini Editore
Category
Printing & Publishing
Sector
Media And Entertainment
Tagline/ Slogan
We bring Quality and Innovation to Printing
USP
Great quality educational material for current, and coming generations
STP
Segment
All kinds of educational printing and publishing
Target Group
Youngest to college students educational resources
Positioning
Great books and resources for education and studies
SWOT Analysis
1. Diversified portfolio of publishing includes Educational books, Kids books, comics, Magazines 2. It publishes books in 30 countries from the Europe 3. De Agostini traditional books are therefore supplemented with digital alternatives: e-books, games, special universes for parents, digital boards and math programs 4.Their Educational publishing houses sell material directly to schools Strength and the public via e-trade and bookshops
1.Increase in e-resources may cannibalize its own publishing products 2.Lack of resources to meet the rapid growth and limited brand Weakness awareness
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due Threats to high margins
Competition
1. Bonnier Group 2. Thomson Reuters Competitors 3.Metro International S.A.
doc_262457120.docx