Description
SWOT ANALYSIS OF DDAMAS
Ddamas
Parent Company
Gitanjali & Dubai-based Damas
Category
Jewellery and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
Celebrate always
USP
International quality with Indian values STP
The woman of today who always believe in hiding beauty and Segment revealing virtues
Target Group
Upper-middle income consumers
Positioning
Celebrating all occasions with diamonds SWOT Analysis
1. Present in Over 160 cities across India 2. D'damas has the largest single brand exclusive franchise network in India and is the first Indian brand to have showrooms abroad 3. New and unique designs to impress the ever changing crowd preferences. 4. Celebrity brand ambassadors help in brand visibility Strength 5. Good advertising and branding through TVCs and print ads
1. Uncertainty in financial market fluctuations Weakness 2. Tough competition in the market mean limited market share
1. The company plans to enter Saudi Arabia, Middle East and the world 2. Large opportunities exist in exports by converting diamond into Opportunity Jewellery before exports
3.More and more events should be organized to make more brand awareness
1. Shortage of supplies of Diamonds due to economy fluctuation 2. The difficulties of securing retail store locations Threats 3.Competition from family owned business in this sector Competition
1.TBZ 2.Tanishq Competitors 3.Kiah diamonds
doc_482524348.docx
SWOT ANALYSIS OF DDAMAS
Ddamas
Parent Company
Gitanjali & Dubai-based Damas
Category
Jewellery and Diamonds
Sector
Lifestyle and Retail
Tagline/ Slogan
Celebrate always
USP
International quality with Indian values STP
The woman of today who always believe in hiding beauty and Segment revealing virtues
Target Group
Upper-middle income consumers
Positioning
Celebrating all occasions with diamonds SWOT Analysis
1. Present in Over 160 cities across India 2. D'damas has the largest single brand exclusive franchise network in India and is the first Indian brand to have showrooms abroad 3. New and unique designs to impress the ever changing crowd preferences. 4. Celebrity brand ambassadors help in brand visibility Strength 5. Good advertising and branding through TVCs and print ads
1. Uncertainty in financial market fluctuations Weakness 2. Tough competition in the market mean limited market share
1. The company plans to enter Saudi Arabia, Middle East and the world 2. Large opportunities exist in exports by converting diamond into Opportunity Jewellery before exports
3.More and more events should be organized to make more brand awareness
1. Shortage of supplies of Diamonds due to economy fluctuation 2. The difficulties of securing retail store locations Threats 3.Competition from family owned business in this sector Competition
1.TBZ 2.Tanishq Competitors 3.Kiah diamonds
doc_482524348.docx