Description
SWOT ANALYSIS OF DAZZL
Dazzl
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
For floors that shine like Mirror
USP
India’s first disinfectant floor cleaner
STP
Segment
Disinfectant cleaner and kitchen cleaner
Target Group
Modern, educated married women of the age group 25-40 years
Positioning
Cleans as well as removes germs effectively
SWOT Analysis
1. Established brand image of Dabur 2. Available in different variants and different fragrances containing lime or other ingredients 3. Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop Strength for cleaning
1. Intense competition in market 2.Low share of the market 3.Lack of visibility amongst the customers as compared to market Weakness leaders
1.R&D and innovation 2.Export opportunities Opportunity 3.Product development strength
1.Existing competition 2.Threat from new entrants 3.Lack of effective promotion will make its visibility and popularity Threats negligible thus affecting sales adversely
Competition
1.Lizol 2.Domex Competitors 3.Mr. Muscle
doc_666412448.docx
SWOT ANALYSIS OF DAZZL
Dazzl
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
For floors that shine like Mirror
USP
India’s first disinfectant floor cleaner
STP
Segment
Disinfectant cleaner and kitchen cleaner
Target Group
Modern, educated married women of the age group 25-40 years
Positioning
Cleans as well as removes germs effectively
SWOT Analysis
1. Established brand image of Dabur 2. Available in different variants and different fragrances containing lime or other ingredients 3. Has dirt trap technology which traps the dirt and pushes it towards the bottom of the bucket so that fresh water is picked up by the mop Strength for cleaning
1. Intense competition in market 2.Low share of the market 3.Lack of visibility amongst the customers as compared to market Weakness leaders
1.R&D and innovation 2.Export opportunities Opportunity 3.Product development strength
1.Existing competition 2.Threat from new entrants 3.Lack of effective promotion will make its visibility and popularity Threats negligible thus affecting sales adversely
Competition
1.Lizol 2.Domex Competitors 3.Mr. Muscle
doc_666412448.docx