SWOT ANALYSIS OF DARTY RETAIL

Description
SWOT ANALYSIS OF DARTY RETAIL

Darty Retail

Parent Company

Kesa Electricals

Category

Consumer Electronics Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Le contrat de confiance

USP

Value for money STP

segmentation

Style and price conscious group

Target Group

Middle class group and youth target group

Positioning

Quality and choicety and price and youth target group SWOT Analysis

1.Strong global presence 2.Worldwide spread distribution network 3. Highly focused on whit good, communications and Information Technology Strength 4. Darty has a wide product range TV, Plasma, notebooks, laptops etc

1. Limited global presence and restricted to a small market Weakness 2. Highly Narrowed target consumer segment

1.Strong brand name could leverage on that and enter into hypermarket segment 2. Could enter into other consumer product category using Opportunity technology

1. Large competition in technology sector Threats 2. Lowering prices of electronics products Competition

1.Mayer 2.Conforama Holding S.A. 3. Fotovista S.A. Competitors 4. VDI Group S.A



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