Description
SWOT ANALYSIS OF DANONE
Danone
Parent Company
Groupe Danone
Category
Confectionery, Food and Beverage
Sector
Food and Beverages
Tagline/ Slogan
Danone, c'est bon et c'estsain
World leader in dairy products, bottled water and number 2 in infant USP foods segment STP
People who are prospective buyer of dairy products, bottled water Segment and infant food, etc.
Target Group
Middle and upper middle class families, mostly urban
Positioning
As a superior quality and healthy global brand SWOT Analysis
1. A globally recognized brand 2. An employee strength of about 100,000+ 3. World leader in dairy products and bottled water, number 2 in infant foods division 4. Strong financial muscle 5.Strong R&D and innovation 6.Known for its good quality and healthy products 7.A number of CSR activities and initiatives to benefit and support the Strength stakeholders
1.Competition from bigger players in each segment means limited market share Weakness 2. Presence of many players means high brand switching
1.Acquisitions and mergers 2.Product line extension Opportunity 3.Increase market share in developing countries
1.Increase in cost of raw materials 2.Acquisition by competitor Threats 3.Stiff competition Competition
1.Unilever 2.Nestle 3.PepsiCo Competitors 4.Kraft foods
doc_926428683.docx
SWOT ANALYSIS OF DANONE
Danone
Parent Company
Groupe Danone
Category
Confectionery, Food and Beverage
Sector
Food and Beverages
Tagline/ Slogan
Danone, c'est bon et c'estsain
World leader in dairy products, bottled water and number 2 in infant USP foods segment STP
People who are prospective buyer of dairy products, bottled water Segment and infant food, etc.
Target Group
Middle and upper middle class families, mostly urban
Positioning
As a superior quality and healthy global brand SWOT Analysis
1. A globally recognized brand 2. An employee strength of about 100,000+ 3. World leader in dairy products and bottled water, number 2 in infant foods division 4. Strong financial muscle 5.Strong R&D and innovation 6.Known for its good quality and healthy products 7.A number of CSR activities and initiatives to benefit and support the Strength stakeholders
1.Competition from bigger players in each segment means limited market share Weakness 2. Presence of many players means high brand switching
1.Acquisitions and mergers 2.Product line extension Opportunity 3.Increase market share in developing countries
1.Increase in cost of raw materials 2.Acquisition by competitor Threats 3.Stiff competition Competition
1.Unilever 2.Nestle 3.PepsiCo Competitors 4.Kraft foods
doc_926428683.docx