Description
SWOT ANALYSIS OF DANAHER

Danaher

Parent Company

Danaher Corporations

Category

Design and Manufacturing

Sector

Conglomerates

Tagline/ Slogan

“Driving innovation across the nation”; “Experience Gendex”

USP

Technology leaders with quality, integrity and compliance STP

Life sciences and diagnostics, test and measurement, industrial Segment technologies, environmental and dental

Scientists, laboratories, diagnostic centers, universities, medical schools; Telecommunication companies, packaging industries; Defense agencies; Commercial vehicle manufacturers; Water Target Group treatment plants; Dentists;

Positioning

Innovative products for highly specialized sectors SWOT Analysis

1. Operates in about 50 companies employing more than 63,000 employees 2. Industrial diversity and unique products 3. Successful inorganic growth strategy – have acquired more than 400 companies 4. High Customer loyalty Strength 5. Strong Management and high expertise

1. High level of indebtedness may affect financial flexibility – total debts are a concern 2.Relatively less penetration outside USA as substantial revenue Weakness comes only from US

1. Acquisitions to strengthen industrial technologies and diagnostics businesses 2. Growing laboratory instruments market with consistent expected growth rate 3. Product and services expansion to industrial analyzers and the Opportunity likes

1. Intense competition may lead to pricing pressure from established regional and global competitors 2. Changes in healthcare and related industries for example reduction in amount of funding and reimbursements to customers by the government 3. Lower cost competitors or imports from counterfeit production Threats companies Competition

1. Agilent technologies 2. Emerson electric 3. Siemens A.G. 4. Stanley works Competitors 5. Thermo Fisher scientific



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