Description
SWOT ANALYSIS OF DALLAS MAVERICKS
Dallas Mavericks
Parent Company
Owner-Mark Cuban
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
A hugely successful NBA team based in Dallas
STP
Segment
All basketball fans
Target Group
Male in the age group 10-60
Positioning
A successful basketball team with a loyal fan base
SWOT Analysis
1. Presence of top players like Dirk Nowitzski 2. Excellent merchandising and marketing leads to high revenues 3. Highly influential owner in internet entrepreneur Mark Cuban 4. Loyal fan base which ensures full attendance in almost every home game 5. One of the most most valuable basketball franchise in the USA Strength 6. Strong brand name and a stable financial performance
1.Not enough fans outside USA Weakness 2.Absence of any global superstar
1.Tap the new generation of basketball fans in Asia, especially India Opportunity 2.Attract big names and remain a competitive force in NBA
1.Threat of top players leaving the club 2.Threat of being dominated by other big names like Miami Heat and LA Threats lakers
Competition
Competitors
1.San Antonio Spurs 2.Phoenix Suns
3.Miami Heat
doc_455675430.docx
SWOT ANALYSIS OF DALLAS MAVERICKS
Dallas Mavericks
Parent Company
Owner-Mark Cuban
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
A hugely successful NBA team based in Dallas
STP
Segment
All basketball fans
Target Group
Male in the age group 10-60
Positioning
A successful basketball team with a loyal fan base
SWOT Analysis
1. Presence of top players like Dirk Nowitzski 2. Excellent merchandising and marketing leads to high revenues 3. Highly influential owner in internet entrepreneur Mark Cuban 4. Loyal fan base which ensures full attendance in almost every home game 5. One of the most most valuable basketball franchise in the USA Strength 6. Strong brand name and a stable financial performance
1.Not enough fans outside USA Weakness 2.Absence of any global superstar
1.Tap the new generation of basketball fans in Asia, especially India Opportunity 2.Attract big names and remain a competitive force in NBA
1.Threat of top players leaving the club 2.Threat of being dominated by other big names like Miami Heat and LA Threats lakers
Competition
Competitors
1.San Antonio Spurs 2.Phoenix Suns
3.Miami Heat
doc_455675430.docx