Description
SWOT ANALYSIS OF DALLAS COWBOYS
Dallas Cowboys
Parent Company
Owner-Jerry Jones
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
Huge national following and the highest valued sports franchise in the USP history of United States
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Positioning
One of the most successful and famous teams in NFL history
SWOT Analysis
1. Wealthiest team in the NFL, recording an annual revenue of over 270million USD 2. Excellent marketing and merchandising in USA 3. Owns the record for most Superbowl appearances 4. Cowboys stadium is the largest domed stadium in the world, and has the facilities of the highest quality Strength 5. Strong fan-following and good business from merchandise sale
1.Very few fans outside USA 2.Low popularity of NFL in emerging economies like India and China affects the franchise 3.No Superbowl championships since a long time shows that the Weakness franchise is not living up to its reputation in the recent past
1.Tapping global fan bases like India and China, and developing a loyal fan base outside USA 2.Attract and retain the top talent in the NFL which will help them to win the Superbowl again in the future 3.Keep the rivalry going with Washington Redskins and Philadelphia Opportunity Eagles to attract more fans
Threats
1.Other top franchises buying Cowboys’ better players
2.Threat from its major rivals like Washington Redskins and Philadelphia Eagles
Competition
1.Pittsburg Steelers 2.New York Giants Competitors 3.Washington Redskins
doc_646752782.docx
SWOT ANALYSIS OF DALLAS COWBOYS
Dallas Cowboys
Parent Company
Owner-Jerry Jones
Category
American Football Franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
Huge national following and the highest valued sports franchise in the USP history of United States
STP
Segment
All followers of American Football
Target Group
American Men in the age group 15-60
Positioning
One of the most successful and famous teams in NFL history
SWOT Analysis
1. Wealthiest team in the NFL, recording an annual revenue of over 270million USD 2. Excellent marketing and merchandising in USA 3. Owns the record for most Superbowl appearances 4. Cowboys stadium is the largest domed stadium in the world, and has the facilities of the highest quality Strength 5. Strong fan-following and good business from merchandise sale
1.Very few fans outside USA 2.Low popularity of NFL in emerging economies like India and China affects the franchise 3.No Superbowl championships since a long time shows that the Weakness franchise is not living up to its reputation in the recent past
1.Tapping global fan bases like India and China, and developing a loyal fan base outside USA 2.Attract and retain the top talent in the NFL which will help them to win the Superbowl again in the future 3.Keep the rivalry going with Washington Redskins and Philadelphia Opportunity Eagles to attract more fans
Threats
1.Other top franchises buying Cowboys’ better players
2.Threat from its major rivals like Washington Redskins and Philadelphia Eagles
Competition
1.Pittsburg Steelers 2.New York Giants Competitors 3.Washington Redskins
doc_646752782.docx