Description
SWOT ANALYSIS OF DAINIK JAGRAN
Dainik Jagran
Parent Company
Jagran Prakashan Limited
Category
Hindi-language daily newspaper
Sector
Newspapers
Tagline/ Slogan
Many rays, One raising sun
USP
One of the most popular newspaper dailies in India consistently
STP
Segment
Hindi reading population
Target Group
Professionals ,students and home-makers
Positioning
Caters to the needs of Indians in multiple ways
SWOT Analysis
1. Average Issue readership of 16+ million 2. The publishing company is listed on National Stock Exchange and Bombay Stock Exchange 3. 36 editions currently published across eleven states in India 4. MMI Online is the digital media wing of Jagran testing new ideas Strength 5. Strong brand presence and substantial market share
1. Competition from english dailies is reducing share in urban areas Weakness 2. Limited online popularity compared to english newspapers
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further Opportunity 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm 3.Immediate need to retain the No.1 position may lead to increase in Threats expenses
Competition
1.Dainik Bhaskar 2.Hinduatan Competitors 3.Amar Ujala
doc_652234527.docx
SWOT ANALYSIS OF DAINIK JAGRAN
Dainik Jagran
Parent Company
Jagran Prakashan Limited
Category
Hindi-language daily newspaper
Sector
Newspapers
Tagline/ Slogan
Many rays, One raising sun
USP
One of the most popular newspaper dailies in India consistently
STP
Segment
Hindi reading population
Target Group
Professionals ,students and home-makers
Positioning
Caters to the needs of Indians in multiple ways
SWOT Analysis
1. Average Issue readership of 16+ million 2. The publishing company is listed on National Stock Exchange and Bombay Stock Exchange 3. 36 editions currently published across eleven states in India 4. MMI Online is the digital media wing of Jagran testing new ideas Strength 5. Strong brand presence and substantial market share
1. Competition from english dailies is reducing share in urban areas Weakness 2. Limited online popularity compared to english newspapers
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further Opportunity 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2.Acquisitions not the only choice left for expansion as it may lead to not-so-synergetic firm 3.Immediate need to retain the No.1 position may lead to increase in Threats expenses
Competition
1.Dainik Bhaskar 2.Hinduatan Competitors 3.Amar Ujala
doc_652234527.docx