Description
SWOT ANALYSIS OF DAINIK BHASKAR
Dainik Bhaskar
Parent Company
D B Corp Ltd
Category
Indian Hindi language daily newspaper
Sector
Media and newspapers
Tagline/ Slogan
Jidh karo , Duniya Badhlo
USP
No. 1 Hindi daily in Madhya Pradesh
STP
Segment
Hindi reading population
Target Group
Young India
DainikBhaskar meant for those who are ready to face any obstacle to Positioning bring in a new change in the society
SWOT Analysis
1. Business bhaskar is the largest hindi read business daily 2. Bhaskar Bollywood awards is an innovative way of advertising the newspaper brand 3. Strong network in nine states though in different languages to suit the local dialect Strength 4. Largest daily newspaper in Madhya pradesh
1.Market share and readership lesser due to competition from english dailies 2.Huge market to be captured in South India by suiting to the local Weakness needs
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further Opportunity 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2.Acquisitions not the only choice left for expansion as it may lead to Threats not-so-synergetic firm 3.Immediate need to reach to the No.1 position may lead to increase in
expenses
Competition
1.Dainik Jagran 2.Hindustan Times Competitors 3.Amar Ujala
doc_287354857.docx
SWOT ANALYSIS OF DAINIK BHASKAR
Dainik Bhaskar
Parent Company
D B Corp Ltd
Category
Indian Hindi language daily newspaper
Sector
Media and newspapers
Tagline/ Slogan
Jidh karo , Duniya Badhlo
USP
No. 1 Hindi daily in Madhya Pradesh
STP
Segment
Hindi reading population
Target Group
Young India
DainikBhaskar meant for those who are ready to face any obstacle to Positioning bring in a new change in the society
SWOT Analysis
1. Business bhaskar is the largest hindi read business daily 2. Bhaskar Bollywood awards is an innovative way of advertising the newspaper brand 3. Strong network in nine states though in different languages to suit the local dialect Strength 4. Largest daily newspaper in Madhya pradesh
1.Market share and readership lesser due to competition from english dailies 2.Huge market to be captured in South India by suiting to the local Weakness needs
1.Adequate usage of online epaper to generate more revenue by promoting ads and other commercials 2.Well-utilization of existing resources can increase the readership further Opportunity 3.Big opportunity exits in South India to be exploited
1.Cut-throat competition from other players in the industry 2.Acquisitions not the only choice left for expansion as it may lead to Threats not-so-synergetic firm 3.Immediate need to reach to the No.1 position may lead to increase in
expenses
Competition
1.Dainik Jagran 2.Hindustan Times Competitors 3.Amar Ujala
doc_287354857.docx