Description
SWOT ANALYSIS OF DAILY MIRROR
Daily Mirror
Parent Company
Trinity Mirror
Category
British National Tabloid Newspaper
Sector
Newspapers
Tagline/ Slogan
Britain’s biggest selling colour newspaper
USP
Colour your life with the Mirror
STP
Segment
English reading population
Target Group
Youngsters, students and politicians
Positioning
Britain’s biggest selling colour newspaper
SWOT Analysis
1. It has a sunday sister called Sunday Mirror which makes the tabloid interesting on sundays 2. Traditionally backed the labour party as political allegiance 3. “The Shopping Basket” feature in the newspaper is famous for its representation of inflation over the years Strength 4. It won the cudlipp award for many years
1.Involved in a number of controversieswhich caused an issue Weakness 2.Lost substantial money in lawsuits filed against it for defamation
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2.High level of criticism which may lead to law suits against Sun Threats 3.Government may regulate free press in United Kingdom
Competition
1.The Sun 2.Daily Star Competitors 3.The Morning Star
doc_568368504.docx
SWOT ANALYSIS OF DAILY MIRROR
Daily Mirror
Parent Company
Trinity Mirror
Category
British National Tabloid Newspaper
Sector
Newspapers
Tagline/ Slogan
Britain’s biggest selling colour newspaper
USP
Colour your life with the Mirror
STP
Segment
English reading population
Target Group
Youngsters, students and politicians
Positioning
Britain’s biggest selling colour newspaper
SWOT Analysis
1. It has a sunday sister called Sunday Mirror which makes the tabloid interesting on sundays 2. Traditionally backed the labour party as political allegiance 3. “The Shopping Basket” feature in the newspaper is famous for its representation of inflation over the years Strength 4. It won the cudlipp award for many years
1.Involved in a number of controversieswhich caused an issue Weakness 2.Lost substantial money in lawsuits filed against it for defamation
1.Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription 2.Introduce innovative features which grab attention with less criticism Opportunity 3.Improve the sales by marketing on large scale via Internet
1.Increasing competition from other tabloids 2.High level of criticism which may lead to law suits against Sun Threats 3.Government may regulate free press in United Kingdom
Competition
1.The Sun 2.Daily Star Competitors 3.The Morning Star
doc_568368504.docx