Description
SWOT ANALYSIS OF DAIHATSU
Daihatsu Parent Company Category Sector Tagline/ Slogan USP Toyota Passenger Cars Automobiles Innovation for tomorrow Strong backing by parent company Toyota STP Segment Target Group Positioning Automobiles segment Middle and upper middle class individuals Cars for the masses which are reliable SWOT Analysis 1. Oldest Japanese Manufacturer of automobiles esp. small cars & off road cars 2. Employs around 12000 employees internationally 3. Revenue performance is good and stable financial position 4. Strong brand backing of Toyota group 1. Toyota as a brand has more brand value & acceptance than Daihatsu 2.Falling sales due to which it had to with draw from markets like the Australia, Chile, and so on 3.Limited brand recall 1. It can further expand its Product line 2.Since it is the oldest Japanese manufacturer can focus purely on classic design cars Opportunity 3. More brand presence in emerging economies
Strength
Weakness
Threats
1. Possibility of it being withdrawn completely as the brand is not doing well as compared to Toyota 2.Korean Brands have an edge over it esp in emerging markets 3. Entry of electric & hybrid vehicles in which Daihatsu is not a strong brand Competition 1. Honda 2. Hyundai 3. Tata Motors 4. Ford
Competitors
5. Nissan
doc_872117440.docx
SWOT ANALYSIS OF DAIHATSU
Daihatsu Parent Company Category Sector Tagline/ Slogan USP Toyota Passenger Cars Automobiles Innovation for tomorrow Strong backing by parent company Toyota STP Segment Target Group Positioning Automobiles segment Middle and upper middle class individuals Cars for the masses which are reliable SWOT Analysis 1. Oldest Japanese Manufacturer of automobiles esp. small cars & off road cars 2. Employs around 12000 employees internationally 3. Revenue performance is good and stable financial position 4. Strong brand backing of Toyota group 1. Toyota as a brand has more brand value & acceptance than Daihatsu 2.Falling sales due to which it had to with draw from markets like the Australia, Chile, and so on 3.Limited brand recall 1. It can further expand its Product line 2.Since it is the oldest Japanese manufacturer can focus purely on classic design cars Opportunity 3. More brand presence in emerging economies
Strength
Weakness
Threats
1. Possibility of it being withdrawn completely as the brand is not doing well as compared to Toyota 2.Korean Brands have an edge over it esp in emerging markets 3. Entry of electric & hybrid vehicles in which Daihatsu is not a strong brand Competition 1. Honda 2. Hyundai 3. Tata Motors 4. Ford
Competitors
5. Nissan
doc_872117440.docx