Description
SWOT ANALYSIS OF DAIEI
Daiei
Parent Company
Daiei
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Largest supermarket chains with variety of products in Japan STP
Segment
Target group looking for clothes, electronic and household items
Target Group
Middle class and upper middle class households
Positioning
One of the largest supermarket chains in Japan SWOT Analysis
1. Employees nearly 7000 people 2. Currently runs more than 3,000 stores 3. Loyal base of customers 4. Wide product range available with a multi-brand image 5. Daiei is also a department store, selling electronics, home Strength furnishings, and clothes
1.Total sales declining is a concern Weakness 2.Shrinking bottom line and dependence on Japan only
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
1.Cost of operations are going up 2.Debt to equity ratio is not under standard range Threats 3.Sold company's Hawaii stores to Donki Competition
1. JC Penny 2. Nordstrom Competitors 3. Mercuries & Associates
doc_890362583.docx
SWOT ANALYSIS OF DAIEI
Daiei
Parent Company
Daiei
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Largest supermarket chains with variety of products in Japan STP
Segment
Target group looking for clothes, electronic and household items
Target Group
Middle class and upper middle class households
Positioning
One of the largest supermarket chains in Japan SWOT Analysis
1. Employees nearly 7000 people 2. Currently runs more than 3,000 stores 3. Loyal base of customers 4. Wide product range available with a multi-brand image 5. Daiei is also a department store, selling electronics, home Strength furnishings, and clothes
1.Total sales declining is a concern Weakness 2.Shrinking bottom line and dependence on Japan only
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
1.Cost of operations are going up 2.Debt to equity ratio is not under standard range Threats 3.Sold company's Hawaii stores to Donki Competition
1. JC Penny 2. Nordstrom Competitors 3. Mercuries & Associates
doc_890362583.docx