Description
SWOT ANALYSIS OF DAEWOO SHIP AND MARINE
Daewoo Ship and Marine
Parent Company
DSME, South Korea
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
Pioneering the future
USP
World class company specialized in shipbuilding
STP
People and businesses who want products in Ship building (marine) and Segment Energy
Businesses who want technological superiority, on-time delivery and dedication from DSME, who spare no effort in satisfying customer Target Group requirements
Positioning
‘For businesses to add value, and to plan a happier tomorrow’
SWOT Analysis
1. Repeated number of follow-up orders 2. State-of-the-art technology for submarines and 5,500-ton-class destroyers 3. 1,500 design and R&D personnel with prolific experience 4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’ Strength 5. Strong financial position and market presence
1. Since the European(German) market is down, it has affected sales Weakness 2. Has the risk of a major setback duo to the fluctuations in currency
1. Diversification in Construction and Energy will open up new dimensions 2.Success in building the world’s largest container ship will bring in new orders Opportunity 3. Global tieups to increase penetration
Threats
1. Stiff competition from other players like Hyundai Heavy Industries
2. Huge Debt still poses a threat to its finances and working capital
Competition
1. Hyundai Heavy Industries 2. Samsung Heavy Industries Competitors 3. STX Shipbuilding
doc_981967672.docx
SWOT ANALYSIS OF DAEWOO SHIP AND MARINE
Daewoo Ship and Marine
Parent Company
DSME, South Korea
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
Pioneering the future
USP
World class company specialized in shipbuilding
STP
People and businesses who want products in Ship building (marine) and Segment Energy
Businesses who want technological superiority, on-time delivery and dedication from DSME, who spare no effort in satisfying customer Target Group requirements
Positioning
‘For businesses to add value, and to plan a happier tomorrow’
SWOT Analysis
1. Repeated number of follow-up orders 2. State-of-the-art technology for submarines and 5,500-ton-class destroyers 3. 1,500 design and R&D personnel with prolific experience 4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’ Strength 5. Strong financial position and market presence
1. Since the European(German) market is down, it has affected sales Weakness 2. Has the risk of a major setback duo to the fluctuations in currency
1. Diversification in Construction and Energy will open up new dimensions 2.Success in building the world’s largest container ship will bring in new orders Opportunity 3. Global tieups to increase penetration
Threats
1. Stiff competition from other players like Hyundai Heavy Industries
2. Huge Debt still poses a threat to its finances and working capital
Competition
1. Hyundai Heavy Industries 2. Samsung Heavy Industries Competitors 3. STX Shipbuilding
doc_981967672.docx