Description
SWOT ANALYSIS OF DABUR VATIKA
Dabur Vatika
Parent Company
Dabur
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
Hair that shine with health
USP
Natural ingredients which include heena and amla STP
Segment
Premium segment and high price market segment
Confident, well educated and young women ready to spend money Target Group for nourishment and healthy products
Positioning
Resolve hair problems and make hair healthy SWOT Analysis
1. Innovative product offering containing henna, amla and lemon other than basic hair nutrients 2. Strong distribution network 3. High involvement in R&D Strength 4. Extensive supply chain
1.Aggresive competitors 2.High price Weakness 3.Sticking to only ayurvedic technology
1. Enter new categories; innovate offerings 2.Increased purchasing power of the middle class Opportunity 3.Threat that it may contain chemicals and is not a pure product
1. Competition from well established names 2.Threat from substitutes 3.Provides ayurvedic products only which are not recognized in Threats various markets Competition
1.Bajaj 2.HUL’s Clinic plus and Clinic All Clear Competitors 3.Marico’s Parachute Oil
doc_503539434.docx
SWOT ANALYSIS OF DABUR VATIKA
Dabur Vatika
Parent Company
Dabur
Category
Personal Care brands - Hair care
Sector
FMCG
Tagline/ Slogan
Hair that shine with health
USP
Natural ingredients which include heena and amla STP
Segment
Premium segment and high price market segment
Confident, well educated and young women ready to spend money Target Group for nourishment and healthy products
Positioning
Resolve hair problems and make hair healthy SWOT Analysis
1. Innovative product offering containing henna, amla and lemon other than basic hair nutrients 2. Strong distribution network 3. High involvement in R&D Strength 4. Extensive supply chain
1.Aggresive competitors 2.High price Weakness 3.Sticking to only ayurvedic technology
1. Enter new categories; innovate offerings 2.Increased purchasing power of the middle class Opportunity 3.Threat that it may contain chemicals and is not a pure product
1. Competition from well established names 2.Threat from substitutes 3.Provides ayurvedic products only which are not recognized in Threats various markets Competition
1.Bajaj 2.HUL’s Clinic plus and Clinic All Clear Competitors 3.Marico’s Parachute Oil
doc_503539434.docx