Description
SWOT ANALYSIS OF DABUR UVEDA
Uveda
Parent Company
Dabur
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Beauty that glows from within
USP
Nourishes the skin providing the required nutrients from Ayurveda
STP
Segment
Women belonging to the age group of 15-44
Target Group
Women seeking products with natural ingredients
Nourishes the skin and works from within to give a glow and protect Positioning the skin from everyday exposures
SWOT Analysis
1. Skin friendly product with Ayurvedic ingredients 2. Strong brand image of Dabur 3. Reasonable price Strength 4. Strong R&D
1. Intense competition in skincare market 2.Products not available for different skin types thus restricting its Weakness use to certain customers
1.Extend the line of products and customize them for different skin types 2.Exploring new geographical areas- local as well as global Opportunity 3.Expand in rural segment
1.Strong competition from established brands 2.Threat from substitutes Threats 3.Presence of easily available and more established substitutes
Competition
1.Olay 2.Lakme Competitors 3.Ponds
doc_757517302.docx
SWOT ANALYSIS OF DABUR UVEDA
Uveda
Parent Company
Dabur
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Beauty that glows from within
USP
Nourishes the skin providing the required nutrients from Ayurveda
STP
Segment
Women belonging to the age group of 15-44
Target Group
Women seeking products with natural ingredients
Nourishes the skin and works from within to give a glow and protect Positioning the skin from everyday exposures
SWOT Analysis
1. Skin friendly product with Ayurvedic ingredients 2. Strong brand image of Dabur 3. Reasonable price Strength 4. Strong R&D
1. Intense competition in skincare market 2.Products not available for different skin types thus restricting its Weakness use to certain customers
1.Extend the line of products and customize them for different skin types 2.Exploring new geographical areas- local as well as global Opportunity 3.Expand in rural segment
1.Strong competition from established brands 2.Threat from substitutes Threats 3.Presence of easily available and more established substitutes
Competition
1.Olay 2.Lakme Competitors 3.Ponds
doc_757517302.docx