Description
SWOT ANALYSIS OF DABUR RED
Dabur Red
Parent Company
Dabur
Category
Personal Care brands - Toothpastes
Sector
FMCG
Tagline/ Slogan
Keep dental problems away, daant swasth life mast
USP
Gets rid of dental problems through Ayurvedic solutions
STP
Segment
Toothpowder or toothpastes
Target Group
People facing dental problems
Toothpaste containing Ayurvedic ingredients and effective in Positioning preventing and curing dental problems
SWOT Analysis
1. Scientifically validated formulation and Ayurvedic ingredients 2. Contains ingredients trusted by Indians as home remedies for dental problems 3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain 4. Reasonable price 5.Belonging to a strong family of Dabur having a name in Ayurvedic Strength products
1.Marketing not as powerful as Colgate 2.Unusual color of the toothpaste or toothpowder Weakness 3.Limited customer base
Opportunity
1.Expansion in markets outside India at a large level
2.Better promotion and expansion online 3.Explore rural segments
1.Price wars between competitors 2.Presence of easily available and lesser priced substitutes Threats 3.New products from the competitors
Competition
1.Colgate 2.Closeup Competitors 3.Pepsodent
doc_177542959.docx
SWOT ANALYSIS OF DABUR RED
Dabur Red
Parent Company
Dabur
Category
Personal Care brands - Toothpastes
Sector
FMCG
Tagline/ Slogan
Keep dental problems away, daant swasth life mast
USP
Gets rid of dental problems through Ayurvedic solutions
STP
Segment
Toothpowder or toothpastes
Target Group
People facing dental problems
Toothpaste containing Ayurvedic ingredients and effective in Positioning preventing and curing dental problems
SWOT Analysis
1. Scientifically validated formulation and Ayurvedic ingredients 2. Contains ingredients trusted by Indians as home remedies for dental problems 3. Does not contain fluoride-a toxic industrial waste which most toothpastes contain 4. Reasonable price 5.Belonging to a strong family of Dabur having a name in Ayurvedic Strength products
1.Marketing not as powerful as Colgate 2.Unusual color of the toothpaste or toothpowder Weakness 3.Limited customer base
Opportunity
1.Expansion in markets outside India at a large level
2.Better promotion and expansion online 3.Explore rural segments
1.Price wars between competitors 2.Presence of easily available and lesser priced substitutes Threats 3.New products from the competitors
Competition
1.Colgate 2.Closeup Competitors 3.Pepsodent
doc_177542959.docx