Description
SWOT ANALYSIS OF DABUR INDIA
Dabur India
Parent Company
Dabur India Limited
Category
Consumer Products, Food & Beverages
Sector
FMCG
Tagline/ Slogan
Celebrate Life
USP
World's largest Ayurvedic and Natural Health Care Company STP
Segment
Products and services for daily needs
Target Group
Every household especially the middle class
Positioning
Dabur products are a reason for people to celebrate life SWOT Analysis
1. Products present in over 60 c0untries and distribution through 5000 distributors and 2.8 millin outlets 2. Strong Brand Image and Product Development Strength 3. Strong Distribution Network and an Extensive Supply Chain 4. It has welfare activities in health care, education and other socioeconomic activities Strength 5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc
1. Fake products sold under the name of their brands 2. Dabur products has stiff competition from big domestic players and Weakness international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition
1. Marico 2. L'Oréal 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. ITC
doc_150606505.docx
SWOT ANALYSIS OF DABUR INDIA
Dabur India
Parent Company
Dabur India Limited
Category
Consumer Products, Food & Beverages
Sector
FMCG
Tagline/ Slogan
Celebrate Life
USP
World's largest Ayurvedic and Natural Health Care Company STP
Segment
Products and services for daily needs
Target Group
Every household especially the middle class
Positioning
Dabur products are a reason for people to celebrate life SWOT Analysis
1. Products present in over 60 c0untries and distribution through 5000 distributors and 2.8 millin outlets 2. Strong Brand Image and Product Development Strength 3. Strong Distribution Network and an Extensive Supply Chain 4. It has welfare activities in health care, education and other socioeconomic activities Strength 5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc
1. Fake products sold under the name of their brands 2. Dabur products has stiff competition from big domestic players and Weakness international brands
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition
1. Marico 2. L'Oréal 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. Procter and Gamble Competitors 7. ITC
doc_150606505.docx