Description
SWOT ANALYSIS OF DABUR GLUCOSE
Dabur Glucose-D
Parent Company
Dabur
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Sar se paon tak zabardast energy, More glucose more energy
USP
Contains nutrients, salts and glucose for giving energy
STP
Segment
Young sporty people looking for an energetic drink
Target Group
All age groups Lower, middle class people
Positioning
Extra energy to start your day
SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Not good for diabetic patients
1.Leverage successful brand Dabur 2.Advertise more Opportunity 3.Buy out competition
Threats
1.Threat from locally made nimbu pani
Competition
1.Glucon-D Competitors 2.Nimbooz
doc_397767416.docx
SWOT ANALYSIS OF DABUR GLUCOSE
Dabur Glucose-D
Parent Company
Dabur
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Sar se paon tak zabardast energy, More glucose more energy
USP
Contains nutrients, salts and glucose for giving energy
STP
Segment
Young sporty people looking for an energetic drink
Target Group
All age groups Lower, middle class people
Positioning
Extra energy to start your day
SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Not good for diabetic patients
1.Leverage successful brand Dabur 2.Advertise more Opportunity 3.Buy out competition
Threats
1.Threat from locally made nimbu pani
Competition
1.Glucon-D Competitors 2.Nimbooz
doc_397767416.docx