Description
SWOT ANALYSIS OF DABUR CHYAWANPRASH
Dabur Chyawanprash
Parent Company
Dabur
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Two spoons a day, help keep illness away
Healthy food product with nutritional ingredients which strengthens USP body immunity STP
Segment
For all age groups who want high nutrition
Target Group
All age groups Lower, middle class people
Positioning
Protects from everyday infection and cold SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Declining popularity in the urban areas
1.Leverage successful brand Dabur 2.Advertise more Opportunity 3.Buy out competition
1. Threat from local medicinal herbs in rural areas Threats 2.People preferring international health brands
Competition
1.Baidhyanath 2.Sona Chandi Chwyawanprash Competitors 3.Local manufacturers
doc_393538305.docx
SWOT ANALYSIS OF DABUR CHYAWANPRASH
Dabur Chyawanprash
Parent Company
Dabur
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Two spoons a day, help keep illness away
Healthy food product with nutritional ingredients which strengthens USP body immunity STP
Segment
For all age groups who want high nutrition
Target Group
All age groups Lower, middle class people
Positioning
Protects from everyday infection and cold SWOT Analysis
1.Strong Dabur brand name 2.Excellent branding and advertising Strength 3.Excellent distribution and availability
Weakness
1.Declining popularity in the urban areas
1.Leverage successful brand Dabur 2.Advertise more Opportunity 3.Buy out competition
1. Threat from local medicinal herbs in rural areas Threats 2.People preferring international health brands
Competition
1.Baidhyanath 2.Sona Chandi Chwyawanprash Competitors 3.Local manufacturers
doc_393538305.docx