Description
SWOT ANALYSIS OF DABUR AMLA
Dabur Amla
Parent Company
Dabur
Category
Personal Care brands - Hair care
Sector
FMCG
‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Tagline/ Slogan Dabur amla’
USP
Largest hair oil brand in India
STP
Segment
Hair oil segment with natural ingredients
Target Group
Youth and middle aged men and women
Contains the nourishment of Amla and makes hair strong from inside, Positioning beautiful outside
SWOT Analysis
1. Established product and trusted brand name 2. Provides shine and softness and makes hair healthy from inside 3. Contains trusted natural ingredients like amla 4. Strong distribution network across the country Strength 5. Celebrity/ filmstar brand ambassadors
1.Preferred by loyal customers as youth find other brands attractive Weakness 2.Sticky and oily, stains the pillow when used overnight
1.Expansion in rural markets 2.Export potential Opportunity 3.Innovation in other hair care products
1.Aggressive competitors 2.Threat from new entrants or local players selling oil with natural ingredients 3.Introduction of oil in the market with better fragrances, ingredients Threats and innovation
Competition
1.Marico’s Shanti Amla 2.Bajaj Brahmi Amla Competitors 3.Emami Plus Hair Oil
doc_841246774.docx
SWOT ANALYSIS OF DABUR AMLA
Dabur Amla
Parent Company
Dabur
Category
Personal Care brands - Hair care
Sector
FMCG
‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Tagline/ Slogan Dabur amla’
USP
Largest hair oil brand in India
STP
Segment
Hair oil segment with natural ingredients
Target Group
Youth and middle aged men and women
Contains the nourishment of Amla and makes hair strong from inside, Positioning beautiful outside
SWOT Analysis
1. Established product and trusted brand name 2. Provides shine and softness and makes hair healthy from inside 3. Contains trusted natural ingredients like amla 4. Strong distribution network across the country Strength 5. Celebrity/ filmstar brand ambassadors
1.Preferred by loyal customers as youth find other brands attractive Weakness 2.Sticky and oily, stains the pillow when used overnight
1.Expansion in rural markets 2.Export potential Opportunity 3.Innovation in other hair care products
1.Aggressive competitors 2.Threat from new entrants or local players selling oil with natural ingredients 3.Introduction of oil in the market with better fragrances, ingredients Threats and innovation
Competition
1.Marico’s Shanti Amla 2.Bajaj Brahmi Amla Competitors 3.Emami Plus Hair Oil
doc_841246774.docx