Description
SWOT ANALYSIS OF CUMMINS
Cummins
Parent Company
Cummins Inc., U.S.
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Making people’s lives better by unleashing the power of Cummins
USP
Provides end to end solutions when it comes to Engines
STP
People and businesses who want Diesel engines and related technology Segment around the world
Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power Target Group generation systems.
Exceed expectations, consistently; Exceeding customer expectations by Positioning always being first to market with the best products
SWOT Analysis
1. Leading manufacturer of Diesel Engines 2. Consistent top line growth 3. Strong R&D facility and product pipeline 4.Also has entered into related businesses like filters, turbochargers, batteries etc 5. Significant presence in many developing countries 6. It has a strong workforce of over 40,000 Strength 7. Cummins has over 5,000 facilities in 197 countries and territories
1.Heavy dependence on few suppliers Weakness 2. Tough competition means limited market share
1.Opportunities in the Asian market 2.Rise in the demand for Diesel engines worldwide Opportunity 3. Strategic joint ventures with Fluid companies, OEM’s etc. could pave
the way for independent business units 4. Tightening of Emission standards 5. Growth in filtration market
1. Intense competitive pressure 2. Rising labor wages in the U.S. Threats 3. Potential Currency exchange losses
Competition
1. Honeywell Inc. 2.Deere & Co. 3. Detroit Diesel Competitors 4. Caterpillar Inc.
doc_112795513.docx
SWOT ANALYSIS OF CUMMINS
Cummins
Parent Company
Cummins Inc., U.S.
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Making people’s lives better by unleashing the power of Cummins
USP
Provides end to end solutions when it comes to Engines
STP
People and businesses who want Diesel engines and related technology Segment around the world
Customers expecting top quality design, manufacture, distribution network, service and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power Target Group generation systems.
Exceed expectations, consistently; Exceeding customer expectations by Positioning always being first to market with the best products
SWOT Analysis
1. Leading manufacturer of Diesel Engines 2. Consistent top line growth 3. Strong R&D facility and product pipeline 4.Also has entered into related businesses like filters, turbochargers, batteries etc 5. Significant presence in many developing countries 6. It has a strong workforce of over 40,000 Strength 7. Cummins has over 5,000 facilities in 197 countries and territories
1.Heavy dependence on few suppliers Weakness 2. Tough competition means limited market share
1.Opportunities in the Asian market 2.Rise in the demand for Diesel engines worldwide Opportunity 3. Strategic joint ventures with Fluid companies, OEM’s etc. could pave
the way for independent business units 4. Tightening of Emission standards 5. Growth in filtration market
1. Intense competitive pressure 2. Rising labor wages in the U.S. Threats 3. Potential Currency exchange losses
Competition
1. Honeywell Inc. 2.Deere & Co. 3. Detroit Diesel Competitors 4. Caterpillar Inc.
doc_112795513.docx