Description
SWOT ANALYSIS OF CSR CORPORATION

CSR Corporation

Parent Company

CSR Corporation, China

Category

Heavy Equipment

Sector

Heavy Equipment and Engg.

Tagline/ Slogan

‘Providing the customers with comfortable, safe and reliable products’

The demand of the customers is the motivation of their progress USP forever

STP

People and businesses who want railway locomotives, passenger trains, Segment freight wagons, bullet trains, metro vehicles and relevant parts

People or Business expecting advancement, maturity, economy, Target Group applicability and reliability’ in their products

Manufacturing first-class products with first class technologies and offering customers most valuable green products, in a bid to build an industrial pioneer and a globalized multinational most responsible for Positioning the society

SWOT Analysis

1. Partly state owned and has a huge capital base 2.Boasts a complete system of independent development, massive manufacturing and standard service of its products 3.Owns China’s largest electric locomotive R & D and manufacturing base, a globally leading bullet train R & D and manufacturing base Strength 4. Has the entire contract for China’s metro and road transit system

1. In spite of a capital base, being state owned does not allow for capital expansion and dynamic decision making Weakness 2. Strict Chinese regulations makes operational activities restricted

1. Growing residential sector in Asia Opportunity 2. Growing rail transportation industry in China

1. Because of the cyclic nature of the industry (heavy trucks), tough economic times lead to bad performance in the stock market 2. Slowdown in international markets (like concerns about China currently making the rounds) could weigh on the revenue and growth Threats plans

Competition

1. Daimler AG 2. Paccar Competitors 3. Weichai Power



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