Description
SWOT ANALYSIS OF CROTON WATCHES
Croton Watches
Parent Company
Croton watch company
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The benchmark of quality, precision, style and value
USP
High-End fashion watches at good value STP
Segment
Mid-Rangewatchessegment
Target Group
Upper Middle income men and women
Positioning
Fashion watches worn by celebrities SWOT Analysis
1. The brand has been associated with celebrities and has been positioned as a watch that many celebrities are seen wearing. 2. In line with its positioning and image, the brand is promoted at various celebrity award functions and events as a promotional strategy 3. The life time warranty provided by the brand instils a trust in the minds of the consumer Strength 4. Strong brand image and financial stability
1. Known to be a ‘value’ watch, It will be difficult for the brand to expand horizontally to the luxury segment of watches 2. Limited global penetration as compared to a few other watch Weakness brands
1. Increase in promotions and aggressive marketing strategies can help the brand achieve higher brand recall among its consumers 2. Developing countries can be a good market for the brand to extend its presence internationally Opportunity 3. Global tie-ups as sponsors
1. The mid segment in watches is particularly crowded by various companies and established players that can pose as a threat to the brand recall and awareness 2. The brand is sold extensively online than store and hence there is Threats a threat of there being counterfeit products in the market Competition
1. Timex Competitors 2. Bulova
doc_791677065.docx
SWOT ANALYSIS OF CROTON WATCHES
Croton Watches
Parent Company
Croton watch company
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The benchmark of quality, precision, style and value
USP
High-End fashion watches at good value STP
Segment
Mid-Rangewatchessegment
Target Group
Upper Middle income men and women
Positioning
Fashion watches worn by celebrities SWOT Analysis
1. The brand has been associated with celebrities and has been positioned as a watch that many celebrities are seen wearing. 2. In line with its positioning and image, the brand is promoted at various celebrity award functions and events as a promotional strategy 3. The life time warranty provided by the brand instils a trust in the minds of the consumer Strength 4. Strong brand image and financial stability
1. Known to be a ‘value’ watch, It will be difficult for the brand to expand horizontally to the luxury segment of watches 2. Limited global penetration as compared to a few other watch Weakness brands
1. Increase in promotions and aggressive marketing strategies can help the brand achieve higher brand recall among its consumers 2. Developing countries can be a good market for the brand to extend its presence internationally Opportunity 3. Global tie-ups as sponsors
1. The mid segment in watches is particularly crowded by various companies and established players that can pose as a threat to the brand recall and awareness 2. The brand is sold extensively online than store and hence there is Threats a threat of there being counterfeit products in the market Competition
1. Timex Competitors 2. Bulova
doc_791677065.docx