Description
SWOT ANALYSIS OF CREDENCE SOUND AND VISION
Credence Sound and Vision
Parent Company
Credence Sound & Vision
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Engaged in the business of audio and video software and recording
STP
Segment
Film and TV production houses
Target Group
Small Film and TV production houses in India
Positioning
High Quality and Expertise
SWOT Analysis
1. Engaged in video software, protocol audio for video, track sound recording, computer graphics and animation. 2. The company has its audio and video state-of-the-art post production facilities 3. Expertise in the field of video and audio recording Strength 4. Has the opportunity to grow manifold as it has a stable foundation
1.Net profit is marginal and Brand recognition is quite weak 2. Limited innovation with emerging market condition and Low market share Weakness 3. Over-leveraged financial position
1. The company is looking for new profitable ventures as entertainment multimedia, its main area of functioning, is no longer viable. 2. Looking for setting bases at Tier-2 cities for capturing regional Opportunity cinemas
1. Low profits yoy due to high cost and losing clients 2. Formidable competition from big players Threats 3. Backward Integration for all major television houses.
Competition
1. Reliance Mediaworks 2. Adlabs Competitors 3. Cinevista
doc_910188114.docx
SWOT ANALYSIS OF CREDENCE SOUND AND VISION
Credence Sound and Vision
Parent Company
Credence Sound & Vision
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Engaged in the business of audio and video software and recording
STP
Segment
Film and TV production houses
Target Group
Small Film and TV production houses in India
Positioning
High Quality and Expertise
SWOT Analysis
1. Engaged in video software, protocol audio for video, track sound recording, computer graphics and animation. 2. The company has its audio and video state-of-the-art post production facilities 3. Expertise in the field of video and audio recording Strength 4. Has the opportunity to grow manifold as it has a stable foundation
1.Net profit is marginal and Brand recognition is quite weak 2. Limited innovation with emerging market condition and Low market share Weakness 3. Over-leveraged financial position
1. The company is looking for new profitable ventures as entertainment multimedia, its main area of functioning, is no longer viable. 2. Looking for setting bases at Tier-2 cities for capturing regional Opportunity cinemas
1. Low profits yoy due to high cost and losing clients 2. Formidable competition from big players Threats 3. Backward Integration for all major television houses.
Competition
1. Reliance Mediaworks 2. Adlabs Competitors 3. Cinevista
doc_910188114.docx