Description
SWOT ANALYSIS OF CREATIVE EYE LIMITED
Creative Eye Limited
Parent Company
Creative Eye Limited
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Creative eye
India’s diversified media and entertainment companies with content USP creation abilities across platforms and genres
STP
Segment
TV viewers
Target Group
All section of the pyramid
Positioning
Indian motion picture, production and distribution company
SWOT Analysis
1.Most preferred television content producer on prime time slot 2. De-risked through wider channel presence 3. Consistency on quality programming targeting higher TRP 4. Aggressively commenced showcasing its program on leading satellite channels in other languages 5. Engaged in both commissioned and sponsorship programming production 6. Listed on India’s two premier stock exchanges, The Bombay Stock Strength Exchange and the National Stock Exchange of India Limited
1. Generated negative risk-adjusted returns adding no value to investors with long positions 2. Dividends were not granted to shareholders which caused an issue 3. Allocated funds received from initial public issues are not fully Weakness utilized
1.Technology absorption Opportunity 2. Foreign exchange earnings and outgo
3. Production/co-production of Hindi feature films 4. Diversify media and entertainment companies with content creation abilities across platforms and genres for major satellite channels 5. Broadcast its content on the internet to increase the visibility 6. Expansion of post-production studio 7. Expand its horizon by procuring film rights
1.No foreign exchange earnings and outgo during the current period Threats 2. Competition from other media and entertainment company
Competition
1.PVR Ltd. 2. Balaji Telefilms Ltd. 3. Pritish Nandy Communications Limited Competitors 4. Tips industries
doc_233572629.docx
SWOT ANALYSIS OF CREATIVE EYE LIMITED
Creative Eye Limited
Parent Company
Creative Eye Limited
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Creative eye
India’s diversified media and entertainment companies with content USP creation abilities across platforms and genres
STP
Segment
TV viewers
Target Group
All section of the pyramid
Positioning
Indian motion picture, production and distribution company
SWOT Analysis
1.Most preferred television content producer on prime time slot 2. De-risked through wider channel presence 3. Consistency on quality programming targeting higher TRP 4. Aggressively commenced showcasing its program on leading satellite channels in other languages 5. Engaged in both commissioned and sponsorship programming production 6. Listed on India’s two premier stock exchanges, The Bombay Stock Strength Exchange and the National Stock Exchange of India Limited
1. Generated negative risk-adjusted returns adding no value to investors with long positions 2. Dividends were not granted to shareholders which caused an issue 3. Allocated funds received from initial public issues are not fully Weakness utilized
1.Technology absorption Opportunity 2. Foreign exchange earnings and outgo
3. Production/co-production of Hindi feature films 4. Diversify media and entertainment companies with content creation abilities across platforms and genres for major satellite channels 5. Broadcast its content on the internet to increase the visibility 6. Expansion of post-production studio 7. Expand its horizon by procuring film rights
1.No foreign exchange earnings and outgo during the current period Threats 2. Competition from other media and entertainment company
Competition
1.PVR Ltd. 2. Balaji Telefilms Ltd. 3. Pritish Nandy Communications Limited Competitors 4. Tips industries
doc_233572629.docx