Description
SWOT ANALYSIS OF CRACKER JACK
Cracker Jack
Parent Company
Pepsi Co
Category
Snacks
Sector
Food and Beverage
Tagline/ Slogan
Caramel coated popcorn and peanuts
Small Toy inside each pack to excite Children into buying Cracker USP Jack STP
Segment
Smaller cities, semi urban areas white population of US
Target Group
Children from middle class families
Positioning
Caramel Popcorn based cracker SWOT Analysis
1. Century old established brand 2.Intense consumer connect 3.The connect with baseball has created a strong fan following for the product 4.Almost no competitors in the baseball channel which has been successfully be captured by Cracker Jack Strength 5. Good availability and distribution
1. The caramel popcorn based snack market has shown sluggish growth in the US 2.Market for caramel popcorn is in very nascent stage in developing countries and it might take many years for them to support sales at Weakness levels that the company might want
1. Leverage existing brand strength and come up with different packaging size and variety 2.It can leverage the brand awareness(highest in caramel popcorn market) in expansion opportunities 3.Opportunity to focus on channels such as convenience stores due to selling of many private label brands in recent years 4.Can focus on distribution and shelf promotion during yearend Opportunity holiday season when the sales of the product is highest
1.Negative reaction from market for its new caffeine based variant that might affect its brand equity 2.Unnecessary and wrongly timed product extension might negatively impact the existing brand 3.Acquisition of Cracker Jack by Frito Lay and subsequent product changes has not gone down well with the loyal consumer base and Threats they might shift to other competitors Competition
1.Act 2 popcorn Competitors 2.Crunch n Munch
doc_881496169.docx
SWOT ANALYSIS OF CRACKER JACK
Cracker Jack
Parent Company
Pepsi Co
Category
Snacks
Sector
Food and Beverage
Tagline/ Slogan
Caramel coated popcorn and peanuts
Small Toy inside each pack to excite Children into buying Cracker USP Jack STP
Segment
Smaller cities, semi urban areas white population of US
Target Group
Children from middle class families
Positioning
Caramel Popcorn based cracker SWOT Analysis
1. Century old established brand 2.Intense consumer connect 3.The connect with baseball has created a strong fan following for the product 4.Almost no competitors in the baseball channel which has been successfully be captured by Cracker Jack Strength 5. Good availability and distribution
1. The caramel popcorn based snack market has shown sluggish growth in the US 2.Market for caramel popcorn is in very nascent stage in developing countries and it might take many years for them to support sales at Weakness levels that the company might want
1. Leverage existing brand strength and come up with different packaging size and variety 2.It can leverage the brand awareness(highest in caramel popcorn market) in expansion opportunities 3.Opportunity to focus on channels such as convenience stores due to selling of many private label brands in recent years 4.Can focus on distribution and shelf promotion during yearend Opportunity holiday season when the sales of the product is highest
1.Negative reaction from market for its new caffeine based variant that might affect its brand equity 2.Unnecessary and wrongly timed product extension might negatively impact the existing brand 3.Acquisition of Cracker Jack by Frito Lay and subsequent product changes has not gone down well with the loyal consumer base and Threats they might shift to other competitors Competition
1.Act 2 popcorn Competitors 2.Crunch n Munch
doc_881496169.docx