Description
SWOT ANALYSIS OF CR BARD
CR Bard
Parent Company
CR Bard
Category
Healthcare
Sector
Medical Equipment
Tagline/ Slogan
Advancing the delivery of healthcare
Dedicated to pursuing technological innovations that offer superior USP clinical benefits while helping to reduce overall costs
STP
Segment
Manufacture of medical equipments
Manufacture of vascular, urology, oncology and surgical specialty Target Group products
Positioning
Core values of Quality, Integrity, Service, and Innovation
SWOT Analysis
1. 100+ Years of Medical Technology Innovation 2. Well known industry associations - sponsor of the AdvaMed Code of Ethics Strength 3. Best known for having introduced the Foley catheter in 1934
1. Weak brand equity Weakness 2.Product portfolio and geographical presence
1. Anticipating and exceeding customer expectations 2. Encourage inventive concepts and solutions from our employees and from inventors and physicians 3. Communicate effectively, to remove obstacles, and to provide the Opportunity tools needed to achieve excellence
1.Reimbursement risks Threats 2.Technological advancements and government interventions
Competition
1. Johnson & Johnson 2. Boston Scientific Corporation Competitors 3. B. Braun Melsungen AG
doc_772973932.docx
SWOT ANALYSIS OF CR BARD
CR Bard
Parent Company
CR Bard
Category
Healthcare
Sector
Medical Equipment
Tagline/ Slogan
Advancing the delivery of healthcare
Dedicated to pursuing technological innovations that offer superior USP clinical benefits while helping to reduce overall costs
STP
Segment
Manufacture of medical equipments
Manufacture of vascular, urology, oncology and surgical specialty Target Group products
Positioning
Core values of Quality, Integrity, Service, and Innovation
SWOT Analysis
1. 100+ Years of Medical Technology Innovation 2. Well known industry associations - sponsor of the AdvaMed Code of Ethics Strength 3. Best known for having introduced the Foley catheter in 1934
1. Weak brand equity Weakness 2.Product portfolio and geographical presence
1. Anticipating and exceeding customer expectations 2. Encourage inventive concepts and solutions from our employees and from inventors and physicians 3. Communicate effectively, to remove obstacles, and to provide the Opportunity tools needed to achieve excellence
1.Reimbursement risks Threats 2.Technological advancements and government interventions
Competition
1. Johnson & Johnson 2. Boston Scientific Corporation Competitors 3. B. Braun Melsungen AG
doc_772973932.docx