Description
SWOT ANALYSIS OF CPFL ENERGIA
CPFL Energia
Parent Company
CPFL Energia
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Largest non-state owned group of Power companies in Brazil STP
Segment
Energy and electrical utilities for industries and corporates
Target Group
Residential, Small and Large Businesses
Positioning
Leading Power company in Brazil SWOT Analysis
1. Has 41 operating power plants (thermal and Hydro) with a total capacity over 1600 MW – 3rd largest power producer of Brazil. 2. Serves over 18 million customers and has about 8000 employees 3. Strong financial position and brand reputation 4. It has its operations in Electricity generation and distribution of Renewable energy Strength 5. Strong presence in Brazil as well as US
1.Very small in size compared to even Brazilian power companies 2.Very low market share in the power generation segment in Brazil Weakness 3. Global tie-ups and penetration is very little
Opportunity
1.Increasing demand for power in the Brazil and in Latin America
2.Non-conventional sources of power 3.Further expansion into other States and into Latin America
1.Rising fuel prices 2.Consolidation in the power sector in the Brazil Threats 3. Changing govt policies and regulations Competition
1.Electrobras Competitors 2. CEMIG
doc_721890297.docx
SWOT ANALYSIS OF CPFL ENERGIA
CPFL Energia
Parent Company
CPFL Energia
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Largest non-state owned group of Power companies in Brazil STP
Segment
Energy and electrical utilities for industries and corporates
Target Group
Residential, Small and Large Businesses
Positioning
Leading Power company in Brazil SWOT Analysis
1. Has 41 operating power plants (thermal and Hydro) with a total capacity over 1600 MW – 3rd largest power producer of Brazil. 2. Serves over 18 million customers and has about 8000 employees 3. Strong financial position and brand reputation 4. It has its operations in Electricity generation and distribution of Renewable energy Strength 5. Strong presence in Brazil as well as US
1.Very small in size compared to even Brazilian power companies 2.Very low market share in the power generation segment in Brazil Weakness 3. Global tie-ups and penetration is very little
Opportunity
1.Increasing demand for power in the Brazil and in Latin America
2.Non-conventional sources of power 3.Further expansion into other States and into Latin America
1.Rising fuel prices 2.Consolidation in the power sector in the Brazil Threats 3. Changing govt policies and regulations Competition
1.Electrobras Competitors 2. CEMIG
doc_721890297.docx