Description
SWOT ANALYSIS OF CP ALL PUBLLIC COMPANY LIMITED

CP ALL Public Company Limited

Parent Company

Charoen Pokphand Group

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Life is better with ALL

USP

Value for money

STP

Segment

Convenience stores

Target Group

Price sensitive lower and middle income households

Positioning

A world class grocery shopping experience

SWOT Analysis

1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan 2. Significant presence in online selling Strength 3. High brand awareness and customer loyalty

1.Highly imitable business model 2.Increasing operating costs Weakness 3.Variability in quality of services rendered across different stores

1.See extensive growth through the 7-Eleven convenience store formats in emerging economies 2.Enter into strategic alliances 3.Promote sales through its line of private brands Opportunity 4. Rising middle class

1.Downfall of the global economy 2.Rising competition from other international retailers Threats 3.Rising cost of food articles and fuel

Competition

1.Lawson Competitors 2.Family Mart



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