Description
SWOT ANALYSIS OF CP ALL PUBLLIC COMPANY LIMITED
CP ALL Public Company Limited
Parent Company
Charoen Pokphand Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Life is better with ALL
USP
Value for money
STP
Segment
Convenience stores
Target Group
Price sensitive lower and middle income households
Positioning
A world class grocery shopping experience
SWOT Analysis
1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan 2. Significant presence in online selling Strength 3. High brand awareness and customer loyalty
1.Highly imitable business model 2.Increasing operating costs Weakness 3.Variability in quality of services rendered across different stores
1.See extensive growth through the 7-Eleven convenience store formats in emerging economies 2.Enter into strategic alliances 3.Promote sales through its line of private brands Opportunity 4. Rising middle class
1.Downfall of the global economy 2.Rising competition from other international retailers Threats 3.Rising cost of food articles and fuel
Competition
1.Lawson Competitors 2.Family Mart
doc_798365941.docx
SWOT ANALYSIS OF CP ALL PUBLLIC COMPANY LIMITED
CP ALL Public Company Limited
Parent Company
Charoen Pokphand Group
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Life is better with ALL
USP
Value for money
STP
Segment
Convenience stores
Target Group
Price sensitive lower and middle income households
Positioning
A world class grocery shopping experience
SWOT Analysis
1. Operates 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores worldwide, after the US and Japan 2. Significant presence in online selling Strength 3. High brand awareness and customer loyalty
1.Highly imitable business model 2.Increasing operating costs Weakness 3.Variability in quality of services rendered across different stores
1.See extensive growth through the 7-Eleven convenience store formats in emerging economies 2.Enter into strategic alliances 3.Promote sales through its line of private brands Opportunity 4. Rising middle class
1.Downfall of the global economy 2.Rising competition from other international retailers Threats 3.Rising cost of food articles and fuel
Competition
1.Lawson Competitors 2.Family Mart
doc_798365941.docx