Description
SWOT ANALYSIS OF COVIDIEN
Covidien
Parent Company
Covidien
Category
Healthcare
Sector
Medical equipment and supplies
Tagline/ Slogan
Positive results for life
USP
Value system of accountability, compassion, collaboration and diversity
STP
Medical devices and supplies, imaging solutions, and pharmaceuticals Segment worldwide, for use in both the clinical setting and at home.
Hospitals, surgical centers, imaging centers, drug manufacturers, Target Group pharmacies, and other retailers
Innovative medical solutions for better patient outcomes and delivers Positioning value through clinical leadership and excellence
SWOT Analysis
1. Diverse portfolio of products 2. One of the few global healthcare products leader 3. Commitment to social responsibility 4. Niche market leader Strength 5. Brand name is strong in the healthcare industry
1. Expiring patents is a concern 2.Young company compared to competitors 3.Weak history of partnerships, acquistions Weakness 4.Low debt to equity ratio is a concern
1. Geographical expansion 2.Philanthropic efforts 3.Online presence and brand building Opportunity 4. Energy and Vascular business
1.Focus on continuous innovation Threats 2.Recently spun off from parent company – Tyco International 3.Strong management needed to guide company through difficult
period 4.Conformance to ethical and legal issues 5. Huge debt constrains management from exploring growth opportunities
Competition
1.Becton, Dickinson and Company 2.C.R. Bard Inc Competitors 3.Johnson & johnson
doc_476366162.docx
SWOT ANALYSIS OF COVIDIEN
Covidien
Parent Company
Covidien
Category
Healthcare
Sector
Medical equipment and supplies
Tagline/ Slogan
Positive results for life
USP
Value system of accountability, compassion, collaboration and diversity
STP
Medical devices and supplies, imaging solutions, and pharmaceuticals Segment worldwide, for use in both the clinical setting and at home.
Hospitals, surgical centers, imaging centers, drug manufacturers, Target Group pharmacies, and other retailers
Innovative medical solutions for better patient outcomes and delivers Positioning value through clinical leadership and excellence
SWOT Analysis
1. Diverse portfolio of products 2. One of the few global healthcare products leader 3. Commitment to social responsibility 4. Niche market leader Strength 5. Brand name is strong in the healthcare industry
1. Expiring patents is a concern 2.Young company compared to competitors 3.Weak history of partnerships, acquistions Weakness 4.Low debt to equity ratio is a concern
1. Geographical expansion 2.Philanthropic efforts 3.Online presence and brand building Opportunity 4. Energy and Vascular business
1.Focus on continuous innovation Threats 2.Recently spun off from parent company – Tyco International 3.Strong management needed to guide company through difficult
period 4.Conformance to ethical and legal issues 5. Huge debt constrains management from exploring growth opportunities
Competition
1.Becton, Dickinson and Company 2.C.R. Bard Inc Competitors 3.Johnson & johnson
doc_476366162.docx