Description
SWOT ANALYSIS OF COVENTRY HEALTH CARE
Coventry Health Care
Parent Company
Aetna Inc
Category
Health care
Sector
Health Insurance
Tagline/ Slogan
We want you to know
Life, death, health, or injury -- Aetna's got an insurance policy to cover USP it
STP
Segment
HMO, PPO , POS, HSA – Health savings account
health plans, insurance companies, network rental and workers’ Target Group compensation services companies
Positioning
Traditional and consumer-directed health insurance products
SWOT Analysis
1. Ranked on of the top most successful prescription drug plan service in the United States 2. Strong market position 3. Wide national network 4. Strong fundamentals supported by growth figures Strength 5. Widely recognised operations and strong brand name
1.Young company – compared to other market forces 2.Negative publicity due to instances of product recall Weakness 3.Focussed on certain markets and limited global focus
1.Increased geographical presence 2.Mergers and acquisitions to gain competitive advantage Opportunity 3.New offerings in new markets
1.Government interventions 2. Shortage of manpower Threats 3. Intense competition with continuous innovation
Competition
1.CIGNA Corporation 2.United Health Group Inc Competitors 3.Well Point Inc
doc_279717850.docx
SWOT ANALYSIS OF COVENTRY HEALTH CARE
Coventry Health Care
Parent Company
Aetna Inc
Category
Health care
Sector
Health Insurance
Tagline/ Slogan
We want you to know
Life, death, health, or injury -- Aetna's got an insurance policy to cover USP it
STP
Segment
HMO, PPO , POS, HSA – Health savings account
health plans, insurance companies, network rental and workers’ Target Group compensation services companies
Positioning
Traditional and consumer-directed health insurance products
SWOT Analysis
1. Ranked on of the top most successful prescription drug plan service in the United States 2. Strong market position 3. Wide national network 4. Strong fundamentals supported by growth figures Strength 5. Widely recognised operations and strong brand name
1.Young company – compared to other market forces 2.Negative publicity due to instances of product recall Weakness 3.Focussed on certain markets and limited global focus
1.Increased geographical presence 2.Mergers and acquisitions to gain competitive advantage Opportunity 3.New offerings in new markets
1.Government interventions 2. Shortage of manpower Threats 3. Intense competition with continuous innovation
Competition
1.CIGNA Corporation 2.United Health Group Inc Competitors 3.Well Point Inc
doc_279717850.docx