Description
SWOT ANALYSIS OF COURREGES
Courreges
Parent Company
Andre courreges
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Optimism is still available
USP
Bright acid colors and geometrical designs STP
Segment
Middle aged people
Target Group
Trendy women looking for high end and quality fashion.
Positioning
Simple, fresh and lively designs of sixties SWOT Analysis
1.Launched plastic skirts and jackets, angular seaming, crash helmets, white boots, and goggles which are built instead of designing them through ‘Space Age’ collection 2. Different concept in terms of shape of the dresses which is either squares, trapezoid, triangles 3. One of the popular and unique brand 4. Product differentiation in footwear, perfumes, handbags, accessories, swimsuits, sweater pants, parkas, tennis dresses, beach clothes and mechanic-style coveralls 5. Autonomy of Brands and with experienced management with clear understanding of industry drivers. 6. Strong sales momentum with good quality, fashion and pricing Strength Flexible production and distribution model
1.Small size and aggressive competition from big companies could reduce growth in future 2. Penetration outside Europe would make its earning dependent on foreign exchange rates. 3. Show progress and penetration and dependence on third party Weakness manufacturers
1. Increasing brand awareness should support fast-growing sales 2. Its small size and lower starting base than competitors could allow superior earning momentum in the next few years 3. Relatively low penetration of the global market support scope of superior sales growth prospects in the long term Opportunity 4. Whole-sale growth potential is under-represented outside Italy
1. Product can be copied by high street retailers 2. Change in customer attitude would affect long term growth. 3. External and internal global factors like tax rate, inflation affects consumer buying behaviour Threats 4. Unexpected cost increases of the raw material and production cost Competition
1. Generation Competitors 2. InBlue
doc_774830255.docx
SWOT ANALYSIS OF COURREGES
Courreges
Parent Company
Andre courreges
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Optimism is still available
USP
Bright acid colors and geometrical designs STP
Segment
Middle aged people
Target Group
Trendy women looking for high end and quality fashion.
Positioning
Simple, fresh and lively designs of sixties SWOT Analysis
1.Launched plastic skirts and jackets, angular seaming, crash helmets, white boots, and goggles which are built instead of designing them through ‘Space Age’ collection 2. Different concept in terms of shape of the dresses which is either squares, trapezoid, triangles 3. One of the popular and unique brand 4. Product differentiation in footwear, perfumes, handbags, accessories, swimsuits, sweater pants, parkas, tennis dresses, beach clothes and mechanic-style coveralls 5. Autonomy of Brands and with experienced management with clear understanding of industry drivers. 6. Strong sales momentum with good quality, fashion and pricing Strength Flexible production and distribution model
1.Small size and aggressive competition from big companies could reduce growth in future 2. Penetration outside Europe would make its earning dependent on foreign exchange rates. 3. Show progress and penetration and dependence on third party Weakness manufacturers
1. Increasing brand awareness should support fast-growing sales 2. Its small size and lower starting base than competitors could allow superior earning momentum in the next few years 3. Relatively low penetration of the global market support scope of superior sales growth prospects in the long term Opportunity 4. Whole-sale growth potential is under-represented outside Italy
1. Product can be copied by high street retailers 2. Change in customer attitude would affect long term growth. 3. External and internal global factors like tax rate, inflation affects consumer buying behaviour Threats 4. Unexpected cost increases of the raw material and production cost Competition
1. Generation Competitors 2. InBlue
doc_774830255.docx