Description
SWOT ANALYSIS OF COUCHE
Couche-Tard
Parent Company
Alimentation Couche-Tard Inc.
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
The little corner store
Known for its widespread accessibility largely through gas and fuel USP stations STP
Segment
Convenience stores
Target Group
On-the-go shoppers, people who are travelling and local households
Small convenience stores that stock food and beverage items, motor Positioning fuel and other products and services SWOT Analysis
1. One of the largest company-owned convenience store operators in the world with more than 13,000 stores across Canada, the United States, Europe, Mexico, Japan, China, and Indonesia. 2. Extensive product line of private brands s 3. On-the-run format of stores i.e. large number of Couche-tard stores can be found in fuel stations etc. offering food and beverages till late in night 4. Extensive growth seen from acquisitions of Irving Oil stores, Strength Statoil, Casey general stores etc.
1.Limited presence on the online e-commerce channel Weakness 2.No presence in emergingpotential countries like India, Russia etc
Opportunity
1. Extensive advertising
2.Opening of stores in more residential areas to acquire a character of a large, organized convenience store 3. Growth in emerging economies through alliances and acquisitions
1. Increasing competition in organized retail across multiple store formats Threats 2.Rising food, fuel prices globally Competition
1.7- eleven stores 2.Exxon Mobile stores Competitors 3.Royal Dutch Shell Plc
doc_488011944.docx
SWOT ANALYSIS OF COUCHE
Couche-Tard
Parent Company
Alimentation Couche-Tard Inc.
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
The little corner store
Known for its widespread accessibility largely through gas and fuel USP stations STP
Segment
Convenience stores
Target Group
On-the-go shoppers, people who are travelling and local households
Small convenience stores that stock food and beverage items, motor Positioning fuel and other products and services SWOT Analysis
1. One of the largest company-owned convenience store operators in the world with more than 13,000 stores across Canada, the United States, Europe, Mexico, Japan, China, and Indonesia. 2. Extensive product line of private brands s 3. On-the-run format of stores i.e. large number of Couche-tard stores can be found in fuel stations etc. offering food and beverages till late in night 4. Extensive growth seen from acquisitions of Irving Oil stores, Strength Statoil, Casey general stores etc.
1.Limited presence on the online e-commerce channel Weakness 2.No presence in emergingpotential countries like India, Russia etc
Opportunity
1. Extensive advertising
2.Opening of stores in more residential areas to acquire a character of a large, organized convenience store 3. Growth in emerging economies through alliances and acquisitions
1. Increasing competition in organized retail across multiple store formats Threats 2.Rising food, fuel prices globally Competition
1.7- eleven stores 2.Exxon Mobile stores Competitors 3.Royal Dutch Shell Plc
doc_488011944.docx