Description
SWOT ANALYSIS OF COSTCO WHOLESALE
Costco Wholesale
Parent Company
Costco Wholesale Corporation
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Low priced discount store STP
Segment
Customers wanting to purchase daily need consumer goods
Target Group
Middle and upper class households
Positioning
One of the top ten largest retailer in the world SWOT Analysis
1. Present in nearly 600 locations 2. Largest membership warehouse club chain in the United States 3. More than 150000 employees 4. Strong financial position and good revenue performance 5. The brand has high popularity and good repeat customer loyalty 6. One of Largest retailer of wine in the world 7. Costco Business Centers carry restaurant, hospitality, janitorial, convenience store, and professional office supplies Strength 8. Most Costco locations have a food court
1. The employee 'agreement' is subject to change by Costco at any time and offers no absolute protection to the workers Weakness 2. Stiff competition means market share performance is stagnant
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
1.Labor relations in Canada are not very good 2.Threat from private labels Threats 3.Increase labor wages and demand Competition
1. DIA 2. E-mart Competitors 3. Target
doc_322280720.docx
SWOT ANALYSIS OF COSTCO WHOLESALE
Costco Wholesale
Parent Company
Costco Wholesale Corporation
Category
Discount Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Low priced discount store STP
Segment
Customers wanting to purchase daily need consumer goods
Target Group
Middle and upper class households
Positioning
One of the top ten largest retailer in the world SWOT Analysis
1. Present in nearly 600 locations 2. Largest membership warehouse club chain in the United States 3. More than 150000 employees 4. Strong financial position and good revenue performance 5. The brand has high popularity and good repeat customer loyalty 6. One of Largest retailer of wine in the world 7. Costco Business Centers carry restaurant, hospitality, janitorial, convenience store, and professional office supplies Strength 8. Most Costco locations have a food court
1. The employee 'agreement' is subject to change by Costco at any time and offers no absolute protection to the workers Weakness 2. Stiff competition means market share performance is stagnant
1. Tapping the international market specially emerging economies 2. Acquisition of smaller retail chains Opportunity 3. More visibility through advertising and customer focused services
1.Labor relations in Canada are not very good 2.Threat from private labels Threats 3.Increase labor wages and demand Competition
1. DIA 2. E-mart Competitors 3. Target
doc_322280720.docx