Description
SWOT ANALYSIS OF CORVETTE
Corvette Parent Company Category Sector Tagline/ Slogan USP General Motors Sports Car Automobile The Great American Sport Car. American Sports Car STP Segment Target Group Positioning People looking for a American Sports Car High & Affluent individuals All American Sports Car SWOT Analysis 1. Has been the recipient of several awards being a premium sports car 2. The brand manufactures lesser units of the car which helps retain its uniqueness and aspirational value 3. It is a strong performer in many racing events 4. It has a lineage to it which very few cars have 5. The brand is backed by the General Motors group Strength 6. The brand keeps on innovating by coming up with stylish high performance concept cars 1. Strong competition from international brands have increased pressure on the brand Weakness 2. Fluctuating market condition of General Motors has reduced the brand’s performance
Opportunity
1. It is yet to explore new markets in term of geography, thus new markets opportunity 2.The engine size can either be reduced or re-tuned to generate more power as it has been noticed that it has less power comparatively 3. More branding and advertising to make it a high recall brand 1. Its market share can be taken by the European manufacturers 2. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure 3. Macro-economic factors that are against consumption of luxury goods Competition 1. Porche 2. Lotus 3. Cadillac 4. BMW
Threats
Competitors
5. Mercedes Benz
doc_745182877.docx
SWOT ANALYSIS OF CORVETTE
Corvette Parent Company Category Sector Tagline/ Slogan USP General Motors Sports Car Automobile The Great American Sport Car. American Sports Car STP Segment Target Group Positioning People looking for a American Sports Car High & Affluent individuals All American Sports Car SWOT Analysis 1. Has been the recipient of several awards being a premium sports car 2. The brand manufactures lesser units of the car which helps retain its uniqueness and aspirational value 3. It is a strong performer in many racing events 4. It has a lineage to it which very few cars have 5. The brand is backed by the General Motors group Strength 6. The brand keeps on innovating by coming up with stylish high performance concept cars 1. Strong competition from international brands have increased pressure on the brand Weakness 2. Fluctuating market condition of General Motors has reduced the brand’s performance
Opportunity
1. It is yet to explore new markets in term of geography, thus new markets opportunity 2.The engine size can either be reduced or re-tuned to generate more power as it has been noticed that it has less power comparatively 3. More branding and advertising to make it a high recall brand 1. Its market share can be taken by the European manufacturers 2. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure 3. Macro-economic factors that are against consumption of luxury goods Competition 1. Porche 2. Lotus 3. Cadillac 4. BMW
Threats
Competitors
5. Mercedes Benz
doc_745182877.docx