Description
SWOT ANALYSIS OF CORUM
Corum
Parent Company
Corum
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Unlock and conquer
USP
Sporty yet artistic luxury watches STP
Segment
Very high end luxury watches
Target Group
Very high Income group men and women
Positioning
A sport watch for the classes SWOT Analysis 1. Staying true to its image of being a luxury sports watch, the brand has sponsored the World series of poker as well as several other championships 2. The brand is known for the limited edition releases every year which are highly priced, rare and popular 3. The brand is known for its ‘Admiral Cup’ range of watches it is still known to be the flagship product of the brand 4. The brand has presence in 80 countries with more than 500 point
Strength
of sales across the world
1. Limited brand recall as compared to a few other major watch brands Weakness 2. Due to their positioning, a large amount of purchasers are left out
Opportunity
1. The brand can expand its product category with watches that
possess high technology features 2. Due to their segmentation, they have a limited audience
1. Competition in the sports category of watches is very high and many brands struggle to make themselves visible through numerous sporting events. The return on investment for such sponsored events is not very high 2. More and more people are choosing their cellphones as a substitute to watches Threats 3. Fake makes carrying the same brand name selling in Black Markets Competition 1. Tag Heuer 2. Rolex Competitors 3. Omega
doc_886111219.docx
SWOT ANALYSIS OF CORUM
Corum
Parent Company
Corum
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Unlock and conquer
USP
Sporty yet artistic luxury watches STP
Segment
Very high end luxury watches
Target Group
Very high Income group men and women
Positioning
A sport watch for the classes SWOT Analysis 1. Staying true to its image of being a luxury sports watch, the brand has sponsored the World series of poker as well as several other championships 2. The brand is known for the limited edition releases every year which are highly priced, rare and popular 3. The brand is known for its ‘Admiral Cup’ range of watches it is still known to be the flagship product of the brand 4. The brand has presence in 80 countries with more than 500 point
Strength
of sales across the world
1. Limited brand recall as compared to a few other major watch brands Weakness 2. Due to their positioning, a large amount of purchasers are left out
Opportunity
1. The brand can expand its product category with watches that
possess high technology features 2. Due to their segmentation, they have a limited audience
1. Competition in the sports category of watches is very high and many brands struggle to make themselves visible through numerous sporting events. The return on investment for such sponsored events is not very high 2. More and more people are choosing their cellphones as a substitute to watches Threats 3. Fake makes carrying the same brand name selling in Black Markets Competition 1. Tag Heuer 2. Rolex Competitors 3. Omega
doc_886111219.docx