Description
SWOT ANALYSIS OF CORONA
Corona
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Corona. Miles Away From Ordinary.
Corona is commonly served with a wedge of citrus fruit, usually lime or sometimes lemon, inserted into the neck of the bottle, adding USP tartness and flavor. STP
Segment
Beverages for young urban individuals
Target Group
Young urban upper middle class individuals
It is one of the best-selling beers in Mexico and is one of the topPositioning selling beers worldwide. SWOT Analysis
1. Global Presence- Corona beer is available in over 170 countries 2. Market Leadership- In the United States, Corona Extra is the top selling imported beer. 3. Sponsorships- Corona is the title sponsor of the LPGA Tour tournament Corona Championship, and the NASCAR Corona Series in Mexico, Mexico's top-flight professional soccer teams of the First Division. 4. Advertising- Corona has been seen advertised on London's famous black cabs Strength 5. Good brand presence and high quality
Weakness
1. Increased distribution costs since the company does not brew in other countries.
2. The company size is small in terms of revenue & operations as compared to its competitors. 3. Misuse of brand name for fake beverages causes concern
1. Anheuser-Busch has a significant interest in the company. 2. Germany/Asia- Beer-drinking population increasing dramatically. Opportunity 3. Cost Leadership since the distributors absorb the taxes.
1. Increased government regulations in the industry. 2. Competitors such as Heineken have leadership in market share in the many countries. Threats 3. Rising prices of raw materials such as Barley, rice, corn hops etc. Competition
1.Heineken 2.Miller Competitors 3.Budweiser
doc_364521623.docx
SWOT ANALYSIS OF CORONA
Corona
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Corona. Miles Away From Ordinary.
Corona is commonly served with a wedge of citrus fruit, usually lime or sometimes lemon, inserted into the neck of the bottle, adding USP tartness and flavor. STP
Segment
Beverages for young urban individuals
Target Group
Young urban upper middle class individuals
It is one of the best-selling beers in Mexico and is one of the topPositioning selling beers worldwide. SWOT Analysis
1. Global Presence- Corona beer is available in over 170 countries 2. Market Leadership- In the United States, Corona Extra is the top selling imported beer. 3. Sponsorships- Corona is the title sponsor of the LPGA Tour tournament Corona Championship, and the NASCAR Corona Series in Mexico, Mexico's top-flight professional soccer teams of the First Division. 4. Advertising- Corona has been seen advertised on London's famous black cabs Strength 5. Good brand presence and high quality
Weakness
1. Increased distribution costs since the company does not brew in other countries.
2. The company size is small in terms of revenue & operations as compared to its competitors. 3. Misuse of brand name for fake beverages causes concern
1. Anheuser-Busch has a significant interest in the company. 2. Germany/Asia- Beer-drinking population increasing dramatically. Opportunity 3. Cost Leadership since the distributors absorb the taxes.
1. Increased government regulations in the industry. 2. Competitors such as Heineken have leadership in market share in the many countries. Threats 3. Rising prices of raw materials such as Barley, rice, corn hops etc. Competition
1.Heineken 2.Miller Competitors 3.Budweiser
doc_364521623.docx