Description
SWOT ANALYSIS OF CORNING INCORPORATED
Corning Incorporated
Parent Company
Corning Incorporated
Category
Materials and glass
Sector
Industrial Products
Tagline/ Slogan
Discovering beyond imagination
Corning creates and makes keystone components that enable highUSP technology systems
STP
Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication Segment technology
Consumer electronics, mobile emissions control, telecommunications Target Group and life sciences
Positioning
Corning Incorporated is the world leader in specialty glass and ceramics
SWOT Analysis
1. Strong industry recognition in the fields of Display Technologies, Telecommunications, Environmental Technologies, Specialty Materials, Life Sciences 2. Leading producer of display glass 3. Balance revenue streams 4. Flexible and responsive organization 5. Global presence and Strong R&D department 6. Strong growth in revenue and profits 7. Diversified portfolio and Innovator of small-factor-form “Gorilla” Strength glass
1.Intense competition means market share growth is slow 2. Depending on few customers Weakness 3. Brand awareness is lesser than global leaders
1.New emerging markets 2. Expanding global LCD market 3. Positive outlook for global integrated telecommunication market Opportunity 4. Increasing demand of digital technology
1.Fast market changing 2. Slowdown in European and US markets 3. Telecommunications environment volatility 4. Highly competitive telecommunications markets Threats 5. Limited protection ofintellectual property rights
Competition
1.Asahi Glass Co., Ltd 2.Sumitomo Electric Industries, Ltd Competitors 3.The Furukawa Electric Co., Ltd
doc_907583000.docx
SWOT ANALYSIS OF CORNING INCORPORATED
Corning Incorporated
Parent Company
Corning Incorporated
Category
Materials and glass
Sector
Industrial Products
Tagline/ Slogan
Discovering beyond imagination
Corning creates and makes keystone components that enable highUSP technology systems
STP
Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication Segment technology
Consumer electronics, mobile emissions control, telecommunications Target Group and life sciences
Positioning
Corning Incorporated is the world leader in specialty glass and ceramics
SWOT Analysis
1. Strong industry recognition in the fields of Display Technologies, Telecommunications, Environmental Technologies, Specialty Materials, Life Sciences 2. Leading producer of display glass 3. Balance revenue streams 4. Flexible and responsive organization 5. Global presence and Strong R&D department 6. Strong growth in revenue and profits 7. Diversified portfolio and Innovator of small-factor-form “Gorilla” Strength glass
1.Intense competition means market share growth is slow 2. Depending on few customers Weakness 3. Brand awareness is lesser than global leaders
1.New emerging markets 2. Expanding global LCD market 3. Positive outlook for global integrated telecommunication market Opportunity 4. Increasing demand of digital technology
1.Fast market changing 2. Slowdown in European and US markets 3. Telecommunications environment volatility 4. Highly competitive telecommunications markets Threats 5. Limited protection ofintellectual property rights
Competition
1.Asahi Glass Co., Ltd 2.Sumitomo Electric Industries, Ltd Competitors 3.The Furukawa Electric Co., Ltd
doc_907583000.docx