Description
SWOT ANALYSIS OF COPEL
Copel
Parent Company
Copel
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Pura Energia
USP
Leading Electric Utility in Brazil STP
Segment
Electric solutions for companies and societies
Target Group
Residential, businesses and corporates
Positioning
Leading Power company in Brazil SWOT Analysis
1. Has 18 power plants of its own totaling over 5000 MW in installed capacity – mostly hydro power although it has plants of thermal, solar and wind power as well 2. Serves over 3.5 million customers and has about 8500 employees 3. Features in the top 40 Latin American companies and also in the top 50 companies in the Brazilian stock index. Strength 4. Top industry player and good reputation
1.Small in size compared to even Brazilian power companies 2.Very low market share in the power generation segment in Brazil Weakness 3.Does not have operations outside Brazil
Opportunity
1.Increasing demand for power in the Brazil and in Latin America 2.Non-conventional sources of power
3.Further expansion into other States and into Latin America
1.Price wars may lead to fall in profits 2.Consolidation in the power sector in the Brazil Threats 3. Changing govt policies and regulations Competition
1.Electrobras 2. CEMIG Competitors 3.CPFL Energia
doc_759662963.docx
SWOT ANALYSIS OF COPEL
Copel
Parent Company
Copel
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Pura Energia
USP
Leading Electric Utility in Brazil STP
Segment
Electric solutions for companies and societies
Target Group
Residential, businesses and corporates
Positioning
Leading Power company in Brazil SWOT Analysis
1. Has 18 power plants of its own totaling over 5000 MW in installed capacity – mostly hydro power although it has plants of thermal, solar and wind power as well 2. Serves over 3.5 million customers and has about 8500 employees 3. Features in the top 40 Latin American companies and also in the top 50 companies in the Brazilian stock index. Strength 4. Top industry player and good reputation
1.Small in size compared to even Brazilian power companies 2.Very low market share in the power generation segment in Brazil Weakness 3.Does not have operations outside Brazil
Opportunity
1.Increasing demand for power in the Brazil and in Latin America 2.Non-conventional sources of power
3.Further expansion into other States and into Latin America
1.Price wars may lead to fall in profits 2.Consolidation in the power sector in the Brazil Threats 3. Changing govt policies and regulations Competition
1.Electrobras 2. CEMIG Competitors 3.CPFL Energia
doc_759662963.docx