Description
SWOT ANALYSIS OF CONVERSE
Converse
Parent company
Nike
Category
Apparel and accessories
Sector
Lifestyle and retail
Band and Of Ballers; All star –shoes, we have got you coveredTagline/ slogan clothes
Usp
Trendy and vibrant sports apparel for men and women STP
Segment
Men and women sporting casual sports apparels
Converse loyal customers and other SEC A men and women in the Target group age group of 18-24 sporting casual wear
Positioning
America's Original Sports Company SWOT analysis
1. Mid premium segment apparels, shoes and other accessories for the youth with good adveritisng 2. Range captures international designs and trends and also special editions are launched for special occasions. 3. The shoes and the skate boards come in customizable designs 4. The company has a long history since 1908 and a huge loyal customer base. 5. The company has partnered with a NGO called RED, working for AIDS relief in Africa. 6. Famous sports celebrities are brand ambassadors 7. The lean organization system which converse follows makes in Strength manufacture at least cost and minimum wastage.
1. Tough competition from existing brands means limited market share 2. Converse buys and sells in different currencies and hence can be at Weakness a loss sometimes.
1. Very well known brand in across the world 2. More product development opportunities exist for Converse as most of the products are fashion sensitive 3. Converse can also diversify into shirts, bags as these are high Opportunity value items.
1. The industry is very price and fashion sensitive and hence converse too faces the threat. 2. Local market also poses risk Threats 3. Fake imitation products is a threat to the brand Competition
1. Puma 2.Adidas Competitors 3. Fila
doc_220934630.docx
SWOT ANALYSIS OF CONVERSE
Converse
Parent company
Nike
Category
Apparel and accessories
Sector
Lifestyle and retail
Band and Of Ballers; All star –shoes, we have got you coveredTagline/ slogan clothes
Usp
Trendy and vibrant sports apparel for men and women STP
Segment
Men and women sporting casual sports apparels
Converse loyal customers and other SEC A men and women in the Target group age group of 18-24 sporting casual wear
Positioning
America's Original Sports Company SWOT analysis
1. Mid premium segment apparels, shoes and other accessories for the youth with good adveritisng 2. Range captures international designs and trends and also special editions are launched for special occasions. 3. The shoes and the skate boards come in customizable designs 4. The company has a long history since 1908 and a huge loyal customer base. 5. The company has partnered with a NGO called RED, working for AIDS relief in Africa. 6. Famous sports celebrities are brand ambassadors 7. The lean organization system which converse follows makes in Strength manufacture at least cost and minimum wastage.
1. Tough competition from existing brands means limited market share 2. Converse buys and sells in different currencies and hence can be at Weakness a loss sometimes.
1. Very well known brand in across the world 2. More product development opportunities exist for Converse as most of the products are fashion sensitive 3. Converse can also diversify into shirts, bags as these are high Opportunity value items.
1. The industry is very price and fashion sensitive and hence converse too faces the threat. 2. Local market also poses risk Threats 3. Fake imitation products is a threat to the brand Competition
1. Puma 2.Adidas Competitors 3. Fila
doc_220934630.docx