Description
SWOT ANALYSIS OF COMPUAGE INFOCOM
Compuage Infocom
Parent Company
Compuage Infocom Ltd.
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Speed Reliability Value Performance
USP
Strong distribution ability with focus on service and customer support.
STP
Segment
IT products and computer peripheral purchasers
Firms, institutions, Companies and people purchasing computers Target Group peripherals and parts
Positioning
Provider of world class IT products
SWOT Analysis
1. It has well established distribution network across country 2. It has physically presence in all 27 states of country with integrated ERP system 3. The Company has strong sales team which is motivated on achievement of sales targets by cash & in kind 4. The Company enjoys strong credibility in the market Strength 5. Global presence in Singapore and Dubai
1. Brand recall is lesser as advertising activity is lesser than competition Weakness 2. It presence is limited to Indian market
1. Domestic IT hardware industry is expected to grow at 11.4% 2. The Company has planned to add private labels to improve margin 3. It is targeting overseas market by Singapore subsidiary Opportunity 4. It is entering into high margin SMF battery industry
Threats
1. Global IT distribution companies may enter Indian Market
2. Few regional players are planning to expand nationwide 3. Margins are generally fixed by supplier, fierce competition may lead to margin reduction
Competition
1. TVS Electronics 2. Zenith Computers 3. Euro Multivision 4. Kingston 5. Imation 6. CMC Ltd. 7. HCL info Competitors 8. S Mobility
doc_299943513.docx
SWOT ANALYSIS OF COMPUAGE INFOCOM
Compuage Infocom
Parent Company
Compuage Infocom Ltd.
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Speed Reliability Value Performance
USP
Strong distribution ability with focus on service and customer support.
STP
Segment
IT products and computer peripheral purchasers
Firms, institutions, Companies and people purchasing computers Target Group peripherals and parts
Positioning
Provider of world class IT products
SWOT Analysis
1. It has well established distribution network across country 2. It has physically presence in all 27 states of country with integrated ERP system 3. The Company has strong sales team which is motivated on achievement of sales targets by cash & in kind 4. The Company enjoys strong credibility in the market Strength 5. Global presence in Singapore and Dubai
1. Brand recall is lesser as advertising activity is lesser than competition Weakness 2. It presence is limited to Indian market
1. Domestic IT hardware industry is expected to grow at 11.4% 2. The Company has planned to add private labels to improve margin 3. It is targeting overseas market by Singapore subsidiary Opportunity 4. It is entering into high margin SMF battery industry
Threats
1. Global IT distribution companies may enter Indian Market
2. Few regional players are planning to expand nationwide 3. Margins are generally fixed by supplier, fierce competition may lead to margin reduction
Competition
1. TVS Electronics 2. Zenith Computers 3. Euro Multivision 4. Kingston 5. Imation 6. CMC Ltd. 7. HCL info Competitors 8. S Mobility
doc_299943513.docx