Description
SWOT ANALYSIS OF COMPLAN
Complan
Parent Company
Heinz
Category
Beverages
Sector
Food Products
A complete meal in a drink; Im a Complan Boy Im a Complan girl; Tagline/ Slogan Good food everyday
USP
Chocolate beverage food drink
STP
Segment
Chocolate based health drink for children
Target Group
Young growing children from the middle and upper class
Positioning
The COMplete PLANned Food for growing children
SWOT Analysis
1.Big brand visibility 2.Good advertising 3.Excellent reach and distribution Strength 4.Long Term association with many markets like India.
Weakness
1.Food products have a limited shelf life
1.Untapped rural markets Opportunity 2.Better product packaging and preservation
1.More chocolate based milk drinks in market Threats 2.Children prefer more flavors like strawberry, rose milk
Competition
1.Milo 2.Horlicks 3.Boost Competitors 4.Bournvita
doc_643789288.docx
SWOT ANALYSIS OF COMPLAN
Complan
Parent Company
Heinz
Category
Beverages
Sector
Food Products
A complete meal in a drink; Im a Complan Boy Im a Complan girl; Tagline/ Slogan Good food everyday
USP
Chocolate beverage food drink
STP
Segment
Chocolate based health drink for children
Target Group
Young growing children from the middle and upper class
Positioning
The COMplete PLANned Food for growing children
SWOT Analysis
1.Big brand visibility 2.Good advertising 3.Excellent reach and distribution Strength 4.Long Term association with many markets like India.
Weakness
1.Food products have a limited shelf life
1.Untapped rural markets Opportunity 2.Better product packaging and preservation
1.More chocolate based milk drinks in market Threats 2.Children prefer more flavors like strawberry, rose milk
Competition
1.Milo 2.Horlicks 3.Boost Competitors 4.Bournvita
doc_643789288.docx