Description
SWOT ANALYSIS OF COMPAL ELECTRONICS
Compal Electronics
Parent Company
Compal Electronics Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
-
USP
Delivering IT products which are more in line with consumer’s need
STP
Segment
Worldwide Computer hardware and electronic purchasers
Companies selling notebooks, computer equipments and other Target Group electronic like servers, Smartphone, digital TV under their brand name
Positioning
High quality IT products deliverables
SWOT Analysis
1. Joint venture with Lenovo to make laptops in China 2. Strong R&D department focusing on new advancement 3. Second Largest notebook manufacturer worldwide 4. Strong relationship with leaders in Computers selling like Dell, HP, Strength Acer
1. They are not known for selling notebooks, under their own brand name to customers, despite being known as an OEM supplier Weakness 2. Mainly depended on notebooks for revenue
1. Huge emerging market still to be penetrated for net book users 2. Increasing demand of Smartphone Opportunity 3. Increasing innovation, which leads to new products design
1. Geopolitical risk for Compal Electronics 2. Decreasing demand of Netbooks 3. Low profit margins 4. Technology becoming obsolete Threats 5. Global Economic turndown
Competition
1. ASUSTek Computer Inc. 2. Benq Corporation 3. Celestica Inc. Competitors 4. Quanta Computers
doc_550973243.docx
SWOT ANALYSIS OF COMPAL ELECTRONICS
Compal Electronics
Parent Company
Compal Electronics Inc.
Category
Computer Hardware
Sector
IT and Technology
Tagline/ Slogan
-
USP
Delivering IT products which are more in line with consumer’s need
STP
Segment
Worldwide Computer hardware and electronic purchasers
Companies selling notebooks, computer equipments and other Target Group electronic like servers, Smartphone, digital TV under their brand name
Positioning
High quality IT products deliverables
SWOT Analysis
1. Joint venture with Lenovo to make laptops in China 2. Strong R&D department focusing on new advancement 3. Second Largest notebook manufacturer worldwide 4. Strong relationship with leaders in Computers selling like Dell, HP, Strength Acer
1. They are not known for selling notebooks, under their own brand name to customers, despite being known as an OEM supplier Weakness 2. Mainly depended on notebooks for revenue
1. Huge emerging market still to be penetrated for net book users 2. Increasing demand of Smartphone Opportunity 3. Increasing innovation, which leads to new products design
1. Geopolitical risk for Compal Electronics 2. Decreasing demand of Netbooks 3. Low profit margins 4. Technology becoming obsolete Threats 5. Global Economic turndown
Competition
1. ASUSTek Computer Inc. 2. Benq Corporation 3. Celestica Inc. Competitors 4. Quanta Computers
doc_550973243.docx