Description
SWOT ANALYSIS OF COMPACT DISC INDIA LIMITED
Compact Disc India Ltd
Parent Company
Compact Disc India Ltd
Category
Animation and motion pictures
Sector
Media and broadcasting
Tagline/ Slogan
Redefining entertainment
USP
the largest animation company of South Asia
STP
Segment
Segmenting of B2B outsourcing customers
Target Group
Asian film production houses
integrated media and entertainment company with prime focus on Positioning Animation Outsourcing and Production
SWOT Analysis
1.Strong presence in the market 2.CDI gained extensive expertise in creation, distribution and management of contents for Media & Entertainment sector 3.With a phenomenal growth, CDI is fast emerging as Asia’s undisputed leader in the animation film industry 4. Excellent operations backed by the best workforce and expertise in Strength the industry
1. The market share is very less compared to leaders 2.Problems of getting the credit for the work leads to weak brand Weakness name.
1. The indian market needs are increasing 2. Entry into educational films Opportunity 3. International tieups can boost brand image
1. Entry of foreign and local competitors. Threats 2. Lack of skilled labour
3. Unfavorable govt policies and industry practices
Competition
1. Red Chilies 2.Pixar 3. Dreamworks Competitors 4. Game Shastra
doc_160590755.docx
SWOT ANALYSIS OF COMPACT DISC INDIA LIMITED
Compact Disc India Ltd
Parent Company
Compact Disc India Ltd
Category
Animation and motion pictures
Sector
Media and broadcasting
Tagline/ Slogan
Redefining entertainment
USP
the largest animation company of South Asia
STP
Segment
Segmenting of B2B outsourcing customers
Target Group
Asian film production houses
integrated media and entertainment company with prime focus on Positioning Animation Outsourcing and Production
SWOT Analysis
1.Strong presence in the market 2.CDI gained extensive expertise in creation, distribution and management of contents for Media & Entertainment sector 3.With a phenomenal growth, CDI is fast emerging as Asia’s undisputed leader in the animation film industry 4. Excellent operations backed by the best workforce and expertise in Strength the industry
1. The market share is very less compared to leaders 2.Problems of getting the credit for the work leads to weak brand Weakness name.
1. The indian market needs are increasing 2. Entry into educational films Opportunity 3. International tieups can boost brand image
1. Entry of foreign and local competitors. Threats 2. Lack of skilled labour
3. Unfavorable govt policies and industry practices
Competition
1. Red Chilies 2.Pixar 3. Dreamworks Competitors 4. Game Shastra
doc_160590755.docx