Description
SWOT ANALYSIS OF COMMONWEALTH GAMES
Commonwealth Games
Parent Company
Commonwealth Games Committee
Category
Multi-discipline sports event
Sector
Sports and Entertainment
Tagline/ Slogan
Humanity-Equality-Destiny
USP
The second most prestigious Multi-sport event after Olympics
STP
Segment
All sports fans
Target Group
Male and female in the age group 10-65
One of the most prestigious multi-sport events with participation from Positioning all commonwealth nations
SWOT Analysis
1. Presence of sporting powerhouses like Australia and Great Britain 2. Presence of top stars in various sports 3. Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed 4. Support from the British Royal family 5. Association with top sponsors 6. The event is held globally and has the presence of all big athletes Strength across various events
1.Controversies related to managing CWG has hurt the brand image 2.Followed only in the Commonwealth games Weakness 3.The truly global superstars often give the games the miss
1.Attract the top players to participate 2.Increase the global reach of the games Opportunity 3.Include new sports to keep the audience engaged
1.Threat of being overshadowed by Asian Games, Olympics etc 2.Threat of other top athletes not participating because of the already Threats busy sporting calendar.
Competition
1.Asian Games 2.Pan American Games Competitors 3.Olympic Games
doc_495770048.docx
SWOT ANALYSIS OF COMMONWEALTH GAMES
Commonwealth Games
Parent Company
Commonwealth Games Committee
Category
Multi-discipline sports event
Sector
Sports and Entertainment
Tagline/ Slogan
Humanity-Equality-Destiny
USP
The second most prestigious Multi-sport event after Olympics
STP
Segment
All sports fans
Target Group
Male and female in the age group 10-65
One of the most prestigious multi-sport events with participation from Positioning all commonwealth nations
SWOT Analysis
1. Presence of sporting powerhouses like Australia and Great Britain 2. Presence of top stars in various sports 3. Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed 4. Support from the British Royal family 5. Association with top sponsors 6. The event is held globally and has the presence of all big athletes Strength across various events
1.Controversies related to managing CWG has hurt the brand image 2.Followed only in the Commonwealth games Weakness 3.The truly global superstars often give the games the miss
1.Attract the top players to participate 2.Increase the global reach of the games Opportunity 3.Include new sports to keep the audience engaged
1.Threat of being overshadowed by Asian Games, Olympics etc 2.Threat of other top athletes not participating because of the already Threats busy sporting calendar.
Competition
1.Asian Games 2.Pan American Games Competitors 3.Olympic Games
doc_495770048.docx