Description
SWOT ANALYSIS OF COMFORT FABRIC CONDITIONER
Comfort Fabric Conditioner
Parent Company
HUL
Category
Home Care - Detergent
Sector
FMCG
Tagline/ Slogan
Comfort makes a good clothes day
USP
Long lasting freshness and exceptional softness
STP
Segment
Detergent – Pre Wash Softener
Target Group
Urban – Middle & Upper Class Households
Fabric conditioner that not only refreshes the clothes but also makes Positioning the wearer feel cared for.
SWOT Analysis
1. The world’s largest fabric conditioner brand 2. Available in 2 variants – Comfort Lily Fresh & Comfort Blue Strength 3. Excellent distribution channel available
1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading Weakness recently, in response to a complaint from rival P&G.
1.Although the market is nascent, there is a hidden potential for such fabric care products in the urban market 2.The pre-wash treatment of clothes are new to consumers in emerging markets Opportunity 3. Increased purchasing power and care for clothes
1. Still mainly used just in urban areas by middle and upper middle class families 2.The need for a fabric softener is not currently felt by Indian consumers 3.Hindrance to the category's acceptance will be the time and effort Threats for using such a product
Competition
1. Bambi Competitors 2. Ezee
doc_250225543.docx
SWOT ANALYSIS OF COMFORT FABRIC CONDITIONER
Comfort Fabric Conditioner
Parent Company
HUL
Category
Home Care - Detergent
Sector
FMCG
Tagline/ Slogan
Comfort makes a good clothes day
USP
Long lasting freshness and exceptional softness
STP
Segment
Detergent – Pre Wash Softener
Target Group
Urban – Middle & Upper Class Households
Fabric conditioner that not only refreshes the clothes but also makes Positioning the wearer feel cared for.
SWOT Analysis
1. The world’s largest fabric conditioner brand 2. Available in 2 variants – Comfort Lily Fresh & Comfort Blue Strength 3. Excellent distribution channel available
1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading Weakness recently, in response to a complaint from rival P&G.
1.Although the market is nascent, there is a hidden potential for such fabric care products in the urban market 2.The pre-wash treatment of clothes are new to consumers in emerging markets Opportunity 3. Increased purchasing power and care for clothes
1. Still mainly used just in urban areas by middle and upper middle class families 2.The need for a fabric softener is not currently felt by Indian consumers 3.Hindrance to the category's acceptance will be the time and effort Threats for using such a product
Competition
1. Bambi Competitors 2. Ezee
doc_250225543.docx