Description
SWOT ANALYSIS OF COMCAST
Comcast
Parent Company
Comcast ; GE
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
It's Comcastic! ; Xfinity (Comcast) - The future of awesome
Delivers highquality programming content and the development, USP organization and running of multiplecable networks
STP
Residential and commercial customers who uses cable television, broadband Internet, telephone service and home security (including Segment burglar alarms, surveillance cameras etc.)
Target Group
Video, high-speed internet andComcast digital voice customers
Positioning
Major provider of high-speed Internet access and telephone service
SWOT Analysis
1.Provides re-branded triple play services i.e. Xfinity which includescompany's digital cable, cable internet access, and cable telephone services 2. Economies of scale lower cost and increase services to customers 3. Possess regional barriers to entry because they own exclusive government dictated rights 4. Natural monopoly for cable services as it requirestremendous capital expenditures 5. Easy to add additional services to existing networks 6. Possess good brand recognition Strength 7. Global market leader due to stable business and higher margins
1. This industry requires tremendous capital expenditures to provide service to their customers 2. Increasing programming expenses 3. DNS redirection which was incompatible with DNSSEC validating Weakness servers
1. Graduated response to data usage so as to reduce bandwidth and avoid clogging 2. Changing trends towards “3D Televisions” which is immune to piracy 3. Network upgrades to triple-play services could help future growth 4. Growing digital cable and internet access market 5. Commercial business services to SMBs Opportunity 6. Expand its horizon by acquisition and joint ventures
1. Regulatory changes by federal, state and local government could affect future growth opportunities 2. Satellite communications providers can threaten cable providers 3. Subjected to criticism for its stance on net neutrality 4. Poor results from customer satisfaction surveys 5. Audience fragmentation of traditional media is to reach those audiences more difficult and expensive Threats 6. Increasing content cost
Competition
1.DirecTV 2. Cablevision 3. Time Warner Cable Inc. 4. TiVo Competitors 5. EchoStars
doc_842919332.docx
SWOT ANALYSIS OF COMCAST
Comcast
Parent Company
Comcast ; GE
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
It's Comcastic! ; Xfinity (Comcast) - The future of awesome
Delivers highquality programming content and the development, USP organization and running of multiplecable networks
STP
Residential and commercial customers who uses cable television, broadband Internet, telephone service and home security (including Segment burglar alarms, surveillance cameras etc.)
Target Group
Video, high-speed internet andComcast digital voice customers
Positioning
Major provider of high-speed Internet access and telephone service
SWOT Analysis
1.Provides re-branded triple play services i.e. Xfinity which includescompany's digital cable, cable internet access, and cable telephone services 2. Economies of scale lower cost and increase services to customers 3. Possess regional barriers to entry because they own exclusive government dictated rights 4. Natural monopoly for cable services as it requirestremendous capital expenditures 5. Easy to add additional services to existing networks 6. Possess good brand recognition Strength 7. Global market leader due to stable business and higher margins
1. This industry requires tremendous capital expenditures to provide service to their customers 2. Increasing programming expenses 3. DNS redirection which was incompatible with DNSSEC validating Weakness servers
1. Graduated response to data usage so as to reduce bandwidth and avoid clogging 2. Changing trends towards “3D Televisions” which is immune to piracy 3. Network upgrades to triple-play services could help future growth 4. Growing digital cable and internet access market 5. Commercial business services to SMBs Opportunity 6. Expand its horizon by acquisition and joint ventures
1. Regulatory changes by federal, state and local government could affect future growth opportunities 2. Satellite communications providers can threaten cable providers 3. Subjected to criticism for its stance on net neutrality 4. Poor results from customer satisfaction surveys 5. Audience fragmentation of traditional media is to reach those audiences more difficult and expensive Threats 6. Increasing content cost
Competition
1.DirecTV 2. Cablevision 3. Time Warner Cable Inc. 4. TiVo Competitors 5. EchoStars
doc_842919332.docx