Description
SWOT ANALYSIS OF COLRUYT
Colruyt
Parent Company
Établissements Franz Colruyt S.A
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
LaagstePrijzen in voiding
USP
Always low prices
STP
Segment
Discount Supermarkets
Target Group
Middle income household
Low-cost retail chain offering high quality food and non-food products Positioning at everyday low prices
SWOT Analysis
1. Family-owned retail corporation with over 200 locations in Belgium, one of the major players in Belgium among discount retail chains 2. First in the country to open up an exclusive organic supermarket called Bio-planet. 3. Operates across multi-format stores such as Okay chain of grocery Strength stores, Dreamland toyshop stores etc.
1. In the wake of rising prices, difficulty to maintain the low-cost model 2. Lack of uniformity in services rendered across different stores in Weakness different locations
Opportunity
1.Expansion into other geographical locations
2.Focus on strong advertising to build brand name
1.Rising global competition in retail industry 2.Inflation in food prices Threats 3.Recessionary economic scenario
Competition
1.ALDI 2.LIDL Competitors 3.Delhaize
doc_158580351.docx
SWOT ANALYSIS OF COLRUYT
Colruyt
Parent Company
Établissements Franz Colruyt S.A
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
LaagstePrijzen in voiding
USP
Always low prices
STP
Segment
Discount Supermarkets
Target Group
Middle income household
Low-cost retail chain offering high quality food and non-food products Positioning at everyday low prices
SWOT Analysis
1. Family-owned retail corporation with over 200 locations in Belgium, one of the major players in Belgium among discount retail chains 2. First in the country to open up an exclusive organic supermarket called Bio-planet. 3. Operates across multi-format stores such as Okay chain of grocery Strength stores, Dreamland toyshop stores etc.
1. In the wake of rising prices, difficulty to maintain the low-cost model 2. Lack of uniformity in services rendered across different stores in Weakness different locations
Opportunity
1.Expansion into other geographical locations
2.Focus on strong advertising to build brand name
1.Rising global competition in retail industry 2.Inflation in food prices Threats 3.Recessionary economic scenario
Competition
1.ALDI 2.LIDL Competitors 3.Delhaize
doc_158580351.docx